Honda 2Wheelers India spreads road safety awareness to 800+college youth including 150+ females
Hyderabad: Honda Motorcycle and Scooter India Pvt. Ltd. has been closely working with Hyderabad Traffic Police since the Traffic Training Institute was inaugurated in April 2015. With 34,000+ participants trained in Hyderabad alone, Honda 2 Wheelers India has now joined hand with civil societies. The 2 day Mega Safety Drive registered participation of over 800 students at the Siva Sivani Degree College in the city.
More than 2/3rd of 2Wheeler accidents have happened due to wrong riding skills by the rider while on the road. High penetration of two-wheelers in the city coupled with more and more women wanting to become independent riders, brought the need of a special safe Riding training module for the students especially females.
Honda’s Mega Safety Riding Drive saw its dedicated task force of skilled women safety instructors teach college going females how to ride an automatic scooter in just 4 hours. Thus empowering them to become confident and independent 2Wheeler riders on the road. The riding skill of students was enhanced further with a fun session on Honda’s proprietary 2Wheeler Riding Trainer. The device helps understand riding basics and experience 100+ possible dangers on road for both the rider as well as pedestrians.
Highlighting Honda 2Wheeler India’s efforts to promote the idea of road safety amongst college students, Mr. Yadvinder Singh Guleria, Senior Vice President – Sales and Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Honda 2 Wheelers India as a responsible corporate is committed towards creating a safe society and has taken up several initiatives across the country to promote road safety. Our safety initiatives have so far empowered 13.33 lakh people and the number will surely rise further in the future. We shall continue to undertake such initiatives regularly to make our roads safer for vehicle users as well pedestrians. We also appreciate the collaborative approach with various State Government and Traffic Police in this endeavour.”
Honda’s Mega Safety Riding Initiative has been developed to cover key concern areas including road safety topics like developing road skills, concepts of speed limit, correct overtaking, basic understanding of two-wheelers, Central Motor Vehicle Act, road signs & markings and how to enhance a rider’s mental attitude. More than 300 students from the college also took a pledge on following traffic rules.
Road Safety commitment of Honda:
For Honda, road safety is a global priority since 1970. In 2013, Honda adopted its first traffic park in Jaipur. Since then, Honda has adopted a total of 11 traffic parks including two in Delhi, Jaipur, Chandigarh, Bhubaneswar, Cuttack, Yeola (Nashik), Hyderabad, Indore, Ludhiana and Coimbatore. Honda has brought in the imported CRF 50 motorcycle to help young minds grasp safe riding concept through the exciting practical riding