Gurugram: Building on its commitment towards making road safety a priority, Honda Motorcycle and Scooter India Pvt. Ltd. has educated more than 1 lac Indians in a single calendar month of November 2017. Spread across India, the series of activities included new as well as experienced riders, kids, women and college students.
Honda’s massive education drive empowered 1,20,859 people, sowing the seeds of making them responsible riders in the future. Placing a special emphasis on ‘Catch them Young’, Honda 2Wheelers India educated nearly 55,000 kids. November also saw a unique ‘Be Seen Be Safe’ Campaign for primary school children to commemorate Children’s Day.
More than 2,600 females were gifted the joy of riding via the Dream Riding initiative in November 2017. Operational since 2009, under this scheme, women can learn how to ride an automatic scooter in just 4 hours. This FREE OF COST initiative has empowered nearly a 1 lac females to be independent and empowered riders since inception.
Speaking on the occasion, Mr. Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Honda 2Wheelers India is committed towards road safety in India. Both theory and practical experiences were extended on road safety to the participants. The month of November was special to us as we educated more than 1.2 lac Indians. I express my sincere thanks to the government authorities across states for providing Honda an opportunity to extend our road-safety awareness activities via the 12 traffic parks.”
Key initiatives of Honda 2Wheelers mega road safety drive includes:
➢ Learning becomes fun with Honda’s Proprietary 2Wheeler Riding Trainer – The Honda 2Wheeler Riding Trainer is a state-of-the-art, compact, computer driven machine that puts riders in real life road traffic situations through a variety of options. The Riding Trainer can reproduce various traffic situations that occur on roads, offering a safe way to experience hazardous situations. It also gives beginners a chance to practice the use of clutch and other motorcycle operations before riding an actual motorcycle.
➢ DREAM RIDING: This unique initiative allows women above the age of 18 learn how to ride an automatic scooter in just 4 hours at their convenience. The dedicated task force of skilled women safety instructors first undertake a theory class followed by a session on Honda’s proprietary 2Wheeler Riding Trainer. Summing up the teaching is a practical session in the practice track of a0 traffic training park.
➢ Customized road safety modules for children – Honda has specially imported CRF50 motorcycles for kids in the age group of 9-12 years. Kids can experience the joy of riding a motorcycle in a safe and restricted environment while understanding the importance of wearing appropriate riding gear. Kids will also act as a check on parents and inculcate safe riding habits in them. Honda also regularly conducts activities like ‘Stop Before Stop Line’ and ‘School Bus Safety Championship’.
➢ The Traffic Training Parks are also equipped with narrow plank and gymkhana activities for adults. A Smart Classroom is present in each park to educate the visitors about the various road signs and safety tips.
Road Safety commitment of Honda:
For Honda 2Wheelers India, road safety comes first. Till date, Honda has educated more than 15 lac Indians on road safety. Honda has adopted a total of 12 traffic parks in Delhi (2), Jaipur, Chandigarh, Bhubaneswar, Cuttack, Yeola (Nashik), Hyderabad, Indore, Ludhiana, Coimbatore and Karnal.