Hughes Global Education announces partnership with All India Management Association for Direct to Institute courses

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New Delhi:Hughes Global Education India, a premier platform for onsite learning, today announced its partnership with All India Management Association [AIMA]. The collaboration is aimed at enhancing the skills and aptitude of management students through professional courses in Data Analysis and Digital Marketing.

The new set of Direct to Institute [DTI] courses will be the first to be delivered over theHughes Interactive Onsite Learning (IOL) platform. DTI learning provides Institutes an opportunity to identify and create a customized learning environment for imparting specific skills to the students. With this new initiative, pre-final andfinal year students will learn professional skills in Data Analysis and Digital Marketing by attending live online classes remotely from the Institute.

The programs, divided into easy and structured modules, will further help students understand the fundamentals of the course, advanced applications, innovative new strategies, and business models to thrive in the digital era. Placement assistance and internships will be extended to deserving candidates on course completion.

Commenting on the collaboration, Professor Raj Agrawal, Director, Center for Management Education, AIMAstated that ‘AIMA’s objective is to help students gain access to quality management education and refine their skills. Keeping with the industry demands, we are excited to integrate newer course design and curriculum that caters to the real-time and emerging industry requirements. With Direct to Institute learning, this partnership will help students hone their managerial skills early in their career journey through a unique blend of quality and flexibility’.

Anurag Bansal, Senior Director, Hughes Global Education said, “We are delighted to partner with AIMA for improving the job preparedness of our future workforce. In agrowing digital world, the industry is increasingly looking for agile young professionals who are equipped with the professional skills to tackle the challenges ahead.

Today, Data Analytics and Digital Marketing are used widely across healthcare, education,IT government, retail, e-commerce, media, manufacturing, and the service industry. We are confident that these programs will provide an edge to under-graduate students for promising job opportunities.” he added.

Prepared to meet the industry requirements, AIMA has integrated programs in Data Science and Digital Marketing, providing students with an opportunity to gain access to professional skills and specialized courses. Both the courses will provide practical knowledge and expose students to real-world case studies to prepare themwith the right skills required.

The Data Analytics program will cover five modules including Introduction to Big Data, Basic and Advanced Analytics using R programming, and Mastering Data Visualization with Tableau. The Digital Marketing course will consist of seven modules including Introduction to Search Engine Optimization and Marketing, Social Media Marketing Tools, Web Analytics, and Web Designing, among others. The program will enable students to learn basics of digital business, digital marketing process, and online reputation management.

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