Kozhikode: Splendre EyeMag Private Limited, a start-up incubated at IIMK Live, announced on 18th March that it is set to disrupt the out-of-home advertising with the launch of its state-of-the-art digital ad delivery network. Splendre’s unique, engineered ad delivery technology is designed to help brands successfully deliver their campaigns over digital screens and measure impact to determine campaign effectiveness. It comes with in-built capabilities for dynamic creatives, contextual triggers and audience analytics.
Prof. Debashis Chatterjee, Director, IIM Kozhikode expressed, “Innovative technology developed by out start-up Splendre would play a significant role in bringing much needed RoI driven decision making in outdoor advertising. Such moments, when the start-ups incubated at our entrepreneurship development center, gain traction in the market and start making real impact, provide us the great satisfaction.”
Splendre Ad Delivery Network is a combination of custom hardware and software that has integration capabilities of digital ads to large display screens to maximise the campaign outcome with measurement analytics and customised reporting.
Speaking about Splendre, Prof. Keyoor Purani, Executive Director – IIMK LIVE, said, “It is important for brands to have real-time audience analytics to measure the impact of their advertisements. With a platform that leverages AI and machine learning, Splendre is creating new possibilities for brands to enhance the reach, targeting and impact of their campaigns by offering more bang for the buck.”
Splendre aims to disrupt the way ads are delivered by using unique technology solutions to deliver adverts while providing an end-to-end advertising experience to brands. Splendre is creating new possibilities for public display advertising using the cloud-based platform and can provide key high-tech advantages vide choosing digital media over static forms of outdoor advertising. Splendre Ad Delivery Network, which was being piloted for the past few months, have successfully delivered campaigns for premium brands – Flipkart, Myntra, OnePlus and many more.
“Out-of-home advertising has significantly changed over the years providing numerous opportunities for brands to engage with customers on the go. We envision a future powered by digital ad delivery network that enables brands to seamlessly reach customers, measure and analyse the impact of ad campaigns by increasing the reach across various ambient and outdoor audience touchpoints,” said Axel Balakrishnan, Co-founder & CEO of Splendre.
Anil Balan, Co-founder & COO, Splendre, said, “Our one of its kind solution is designed to transform the industry by ensuring successful ad delivery and real-time impact measurement. Our Ad Delivery Network leverages the power of the latest technologies like Cloud, IoT, AI and Big Data Analytics to engage customers with targeted messages.”
Incubated at IIMK LIVE, a business incubation and entrepreneurship development center of Indian Institute of Management, Kozhikode, Splendre had earlier received seed funding from Mangalore Refineries and Petrochemicals Limited (MRPL) under IIMKLIVE MRPL Seed Funding Program. Splendre currently manages many screens at premium locations across Bangalore and is in the process of acquiring large screens in major metros and towns.