IIMC celebrates 10 years of Swachh Bharat Abhiyan

“Nukkad Natak” organised by the IIMC as part of the Government’s “Swachh Bharat Mission”

New Delhi : The Department of Advertising and Public Relations has organised two “Nukkad Natak”, performances as a part of the Swachhta Pakhwara program at IIMC, New Delhi. with the esteemed presence of Dr. Anupama Bhatnagar, Vice Chancellor, IIMC, New Delhi, and Dr. Meeta Ujjain, Course Director, Department of Advertising and Public Relations.

“Nukkad Natak” aimed to raise awareness about cleanliness and environmental sustainability, resonating with the core values of the Swachh Bharat Mission of the Government of India. The performances featured student-led teams titled, “Swachchta ka Jalwa” and “Prakriti ki Adalat” who creatively addressed pressing issues such as waste management, the importance of public hygiene and community participation in maintaining a clean environment.

Through engaging narratives and relatable characters, the performances highlighted the collective responsibility we share in keeping our surroundings clean and green. The event not only showcased the talent of the students but also encouraged active discussions on how everyone can contribute to the cleanliness drive.

The Indian Institute of Mass Communication (IIMC) is a premier institute dedicated to the study and research of mass communication and journalism in India. With a commitment to excellence in education, IIMC strives to cultivate a new generation of responsible media professionals.