IIT Alumni Council announces Life Fellowship of the PanIIT Institute initiative to four eminent IITians for their contribution to MarTech and IIT Alumni Council

Delhi: IIT Alumni Council announces institutional strengthening of PanIIT Institute, an independent and autonomous partner alumni organisation engaged in the development of an end-to-end deeptech Research Ecosystem in India –
through the appointment of Life Fellows across all the key areas of Applied Science and Engineering – starting with Martech.
“We have learnt from the IT and BPO services sector that branding is an integral and
critical part of the Country’s strategy to build a new sector like Research. Given that thegovernment has done most of the heavy lifting and investment in terms of setting up outstanding academic institutions like the IITs and deserving scientific institutions
such as the CSIR laboratories – the most critical push needed now is in Global Branding, perception creation and image management. And it is for this reason that we are announcing the first four Life Fellowships in the Research oriented PanIIT Institute in the area of Martech” said Ravi Sharma, President and Chief Volunteer of the IIT Alumni Council.
Dr Udaya Dharmalingham has a PhD in design from IIT Bombay and has spent the last
few years as a faculty member at IIT Guwahati. He is best known as the designer of the Indian Rupee symbol. Dr Dharmalingham has helped visualise a very unique identity for the IIT Alumni Council and its partner organisations in terms of its emblem. ”I amindeed honoured to be associated with the design of the IIT Alumni Council logo,” added
Dr Udaya Dharmalingham “My involvement was at two levels – first was to develop the overall branding strategy which helps evolve a unified look for all the Branding collateral across the IITs and IIT Alumni bodies whilst letting them retain their legacy logos and emblems. The second was to help evolve a font called the IIT Sans font which can be used to unify individual logos and emblems to create a cohesive-consistent identity not just from the parent IITs but individual entities like departments, alumni funds etc” added Sunil Khullar, an IIT Bombay alumnus.
Mr Sanjiv Goyal been actively associated with Martech in Silicon Valley for over fifteen
years. He has been an active angel investor in the domain and one of his investee
companies has done a lot of meaningful pro bono work for the IIT Alumni Movement
using digital marketing. His work in the US for global companies like Kellogg, Heinz
and Gallo Wines is considered path breaking and highly innovative by Silicon Valley
standards. “I am humbled and honoured with recognition and acceptance in the Life
Fellowship of the PanIIT Institute. An IIT Alumni Council initiative. In the new normal,
our world has shrunk and more connected than ever. I want to impact a billion lives
by harnessing the power of innovation and entrepreneurship” added Sanjiv Goyal, an
alumnus of IIT Delhi.
“I am honoured to be leading the New York city chapter of the IIT Alumni Council and
advising the volunteers on media and PR matters related to the American market. In
my own unique way, I have tried to disrupt both print and conventional media like radio
to bring in a solid integration of the legacy platforms with a highly personalised online
platform. Radio Zindagi is the first coast to coast India focused radio network. The
Indian EYE newsweekly integrates personalised video in a mass distributed print file.
We quickly built a combination of terrestrial, digital, social platforms along with apps
on iOS, Android, Alexa and live streaming with Facebook to deliver functionality and
reach which neither new media or old media could provide on its own” added Sunil
Hali, a IIT Roorkee alumnus and Chairperson of the New York Chapter of the IIT Alumni Council.

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