IIT Hyderabad-Incubated Startup PURE EV Launches New Electric Scooter Model ‘ETRANCE+’

Hyderabad: Indian Institute of Technology Hyderabad-incubated startup PURE EV has launched its latest electric scooter model ‘ETrance+’ at an ex-showroom price of INR 56,999/-, which comes with 1.25 KWH portable battery providing 65 kilometers on-road range.

The company has an in-house battery manufacturing facility and a research setup based out of IIT Hyderabad campus where the company’s dedicated R&D team works on core areas of battery thermal management system for development of long range and high-performance Lithium batteries.

Highlighting the unique aspects of this model, Mr. Rohit Vadera, Chief Executive Officer of PuREnergy, said, “On the eve of Independence Day, we are proud to announce the launch of this entry level scooter giving the Indian People freedom from monthly fuel expenses. We are constantly innovating keeping in mind the requirements of middle-class Indian consumers.”

Mr. Rohit Vadera added, “In this COVID-19 pandemic scenario, thrust on personal mobility has increased significantly and people are looking for electric scooters at affordable prices. ‘ETrance+’ comes with a robust chassis design, body parts built for Indian road conditions and advanced features like regenerative braking, eABS and a SOC indicator shows the percentage of battery capacity remaining. We are confident that this model will meet the requirements of the majority of customers looking to buy EVs for their daily short commutes.”

The Electric Vehicle Startup has already launched four products in the market:

EPluto 7G




PURE EV is on course to significantly expand its manufacturing base to a larger facility with an annual capacity of 2 lakh EVs and battery manufacturing capacity of 5 GWh in comparison with the existing capacities of 20,000 EVs and 0.5 GWh. This will be achieved at a new 2 lakh sq.ft. plant, which the company intends to commission during 2021 to meet the anticipated growth in the Indian Electric Vehicles and Lithium battery market.

Highlighting the technological advancements of PURE EV manufacturing unit, Dr. Nishanth Dongari, Founder, PURE EV, and Associate Professor, Department of Mechanical and Aerospace Engineering, IIT Hyderabad, said, “The launch of ETrance+ is another important milestone for the company and demonstrates our ability on cost innovation even while meeting all the key expectations of the customers. Such innovations are becoming feasible even under the pandemic due to our in-house battery technology and the R&D in improving the efficiency of power train.”

Further, Dr. Nishanth Dongari said, “We intend to emerge as one of the pioneers in India in shifting the customers’ preference towards new generations Lithium battery powered electric scooters. We are also in the process of getting the high-speed variant of this model certified by December 2020 which will be launched at an attractive price point of ex-showroom price of Rs. 69,999/- with 90 kilometers on-road range with the top speed of 55 KMPH.”