IIT Madras Wins Sixth Edition of Samsung E.D.G.E Campus Program; ISB Hyderabad & FMS Delhi are Runners-Up

The Sixth season of Samsung E.D.G.E. witnessed participation of over 5,000 students from 20 leading academic institutions in India, including top B-Schools, Engineering & Design Institutes.


Chennai – Samsung, India’s largest and most trusted consumer electronics brand, concluded the sixth edition Samsung E.D.G.E., with over 5,000 students from 20 top institutions participating in the pan-India campus program.


Raghav Talwar, Abhinav Nahata and Kush Ganatra of Team AKR Menders from IIT Madras took home the first prize. Their innovative solution to optimize each step of the user journey in the context of a Direct to Consumer (D2C) business using AI recommendation, AR/VR, IoT & QR Code integration impressed the jury the most and won them a cash prize of INR 400,000 and Samsung’s flagship smartphones.


Team Purple of ISB Hyderabad, with their solution for D2C business that integrated a customer’s journey in an offline store with online, stood second. They won a cash prize of INR 200,000 and pre-placement interviews with Samsung.


Team Trifecta of FMS Delhi came third for presenting a solution to smoothen the journey of a consumer and provide an end-to-end experience. The team was awarded a cash prize of INR 100,000.