Imarticus Learning launches new Prodegree course in Digital Marketing

New Delhi: Imarticus Learning, India’s frontrunning professional education firm, has launched a new Prodegree course in Digital Marketing. The application-oriented program has been designed in collaboration with Digitas (Publicis Group), one of India’s largest marketing agencies, which will act as the knowledge partner for the course.

The certified course has been designed by industry experts to offer learners a hand-on experience via several industry-specific projects. The cutting-edge curriculum for the course, developed with current marketing trends, provides numerous growth prospects in the digital marketing field. The program equips learners with job-relevant skills with in-class, industry-oriented projects that give a real-life experience along with certification.

With inputs from an elite panel of industry veterans and regular practical projects, the Prodegree course provides a well-rounded and polished curriculum that allows learners to gain in-depth insights. The course will be offered both online and in a classroom setting. The curriculum spans over 120 hours with 10 core modules including key digital marketing concepts such as landing pages, affiliate marketing, social media marketing, advanced analytics, and more. Apart from this, learners will also get access to case studies across several prominent brands such as Tata Motors, Cadbury, etc., and stalwarts in the industry to help them understand their decision-making process and how to create effective marketing strategies.

Speaking on the launch, Sonya Hooja, co-founder of Imarticus Learning said, “With the world moving online and businesses racing to carve a niche for themselves in the virtual world, it is important for young professionals to understand the nuances in the field of digital marketing. Our industry-certified course approved by an industry council comprising of senior veterans in the industry will provide students with an enriching experience, and shape them into highly-skilled, future-ready professionals. We are delighted to join hands with Digitas to build a program that enables learners to apply their conceptual knowledge in practical environments to solve real-world problems.”

Adding to this, Ms. Sonia Khurana, COO of Digitas said, “We at Digitas are excited to partner with Imarticus Learning to create and deliver this cutting-edge digital marketing product. With our simulated and Capstone projects, we equip our learners with in-demand tools and strategies required to address the growing demand for Digital Marketing aspirants across the globe.”

On the back of the industry-aligned course, students can get guaranteed placement opportunities with additional help through resume building sessions, mock interviews with industry veterans, and job references, and leads, making this the ideal digital marketing program for aspirants. In addition to this, the course offers a tech-enabled learning experience with live interactive sessions and engaging discussions along with self-paced videos to reinforce learning and enable best-in-class learning outcomes.