IMS Ghaziabad Organized Global Talk Series on “Marketing Management” by Expert from Dubai


Ghaziabad: We are pleased to share that under the leadership of Dr. Urvashi Makkar, Director, IMS Ghaziabad, the institute organized its flagship 15 Hours Global Talk Series on “Marketing Management” by the renowned global expert Dr. Mohan Lal Agarwal, President, Indo-Gulf Management Association, Dubai for Term I students of PGDM Batch 2022-24 from August 3-8, 2022.

In her Inaugural Address, Dr. Urvashi Makkar inspired the learners to engage in fruitful discussion to get maximum advantage from the sessions and emphasized to, “Learn, read & engage in order to extract impeccable advantage in terms of not just subject knowledge but also insights on leading & changing the thought process towards life”. Explaining the difference between ‘Accountability Behaviour’ and ‘Victim Behaviour’, she guided the young minds to start taking ownership of their actions & mistakes and avoid making excuses & blaming others for failures.


The expert, Dr. Mohan Lal Agarwal, explained numerous marketing concepts during the session using an innovative pedagogy comprising of case studies, simulations, role plays and many more. Using practical examples & anecdotes, he emphasized the relevance of formulating an effective marketing strategy for individuals as well as businesses. The enthusiasm and zeal of the learners towards the contribution of the sessions in heightening their academic and intellectual quotient was palpable. Compered by Devansh Chaubey & Riddhima Jain and coordinated by Dr. Vaishali Agarwal, the Global Talk Series enabled the learners to comprehend the dynamic marketing environment of the present era and widen the boundaries of their knowledge.

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