IMS Ghaziabad organized Master Class on “Marketing: Concepts and Strategies”

Ghaziabad: IMS Ghaziabad organized a vital Master Class on “Marketing: Concepts and Strategies” on January 27, 2023 for the learners of PGDM Batch 2021-23 & 2022-24. Conceptualized under the leadership of Dr. Urvashi Makkar, Director, IMS Ghaziabad, the Expert Resource Speaker for the session was Dr. Sanjiv Mittal, Vice-Chancellor, Sambalpur University. Welcoming the speaker, Dr. Urvashi Makkar congratulated him for his remarkable achievements in academics, research, entrepreneurship & administration.

Drawing attention on the changing global business landscape in the times of Industry 5.0, she inspired the budding professionals to always be inquisitive, agile and make the best of the numerous initiatives undertaken by IMS Ghaziabad towards their skill enhancement & corporate readiness.

The expert, Dr. Sanjiv Mittal, shared his insights on the foundational concepts in marketing management using numerous corporate examples, case studies & exercises. Many crucial topics such as emerging trends in the domain of marketing, impact of technological breakthroughs, innovations in marketing, changes happening in industry, global influences on the marketing decision making and many more were taken up by him in the interactive session. Adding to the enthusiasm, the winners of pre session engagement activities of Kahoot Quiz & LinkedIn polls were felicitated. Compered by Akanksha Singh & Faizan Ansari and coordinated by Dr. Radhika Malhotra, Dr. Vaishali Agarwal & Dr. Rudresh Pandey, the pertinent session stimulated the learners to understand and explore the trajectory of the changing marketing landscape worldwide and formulate effective strategies for efficient decision making.