InCred collaborates with NGO Goonj and The Art of Living for #InCredForHumanity
Mumbai: As coronavirus outbreak drives daily-wage earners out of employment, InCred has launched #InCredForHumanity campaign to support their cause. The campaign is launched in association with NGO Goonj and The Art of Living Foundation and will support the daily wage earners with essential food supplies.
As part of the campaign, InCred has initiated a donation drive across various social media platforms. It is appealing everyone – including employees, existing customers, and partners – to support the cause with their financial contributions. All proceeds will be collected by Goonj and be used to deliver comprehensive family kits of essentials (such as dry ration, personal care material, etc.) to more than a million people. The respective donors can also avail a 50% tax deduction under Section 80G of the IT Act.
Kamlesh Dangi, Group Head – Human Resources, InCred said, “The global economy is going through trying times at present. We all must come forward and join our hands to support those who need it the most right now. The #InCredForHumanity campaign has been launched solely for this purpose. It will encompass targeted delivery of essential aid via Goonj. We ask you to donate as generously as you can and prevent people from falling prey to destitution.”
India is currently under a 21-day lockdown to contain the spread of coronavirus and has caused large-scale urban-to-rural exodus. With it, economically marginalized people, especially the daily wage earners, are finding it hard to buy essential goods including food. Your small support can go a long way for the ones who need it and, perhaps, even save people from starvation.