IndIAA Awards – 15 Creative Agencies Bag Top Honour Across 19 Categories
Mumbai : The India Chapter of International Advertising Association (IAA) presented the eighth edition of its prestigious IndIAA Awards on 1st September at a ceremony hosted at the Taj Lands End, Mumbai.
ABP Network and Sony Pictures Network were the co-partner while Network18 and JIO Cinema were the associate partners for the event.
The awards to honour real advertising that creatively cut through to the market before it could impress the all-client jury saw work by 15 creative agencies take the top honours across 18 product and service categories and one special category.
The awards saw 102 campaigns being shortlisted of which, by design, only one in each category is awarded. In case of close contests the jury awarded joint winners after much deliberation.
Among creative agencies, Leo Burnett, MullenLowe Lintas Group and Ogilvy won three IndIAA Awards each, representing the very best work in that category. BBDO, DDB Mudra and TBWA won two awards each.
Other creative agencies and creators to win an IndIAA Award were Grey Group, Kehat Kabira Pictures, McCann Worldgroup, Publicis Worldwide, Rediffusion, SG Media, Talented, The Script Room, The Womb and Tilt Brand Solutions.
Two HUL brands were among winners, in the Food & Beverage and Personal Care categories. HDFC Life won in Insurance while HDFC Mutual Fund won in Banking & Finance.
Suresh Narayanan, Jury Chairman and Chairman & Managing Director, Nestle India, said “In my fifth year as the jury chair, I feel intimately acquainted with this room and honoured to be among some of the greatest creative minds in the country- – advertising gurus, communication experts, and marketing wizards.
Mr Narayana presented a short poem titled ‘Jury Chair ka Sambodhan,’ “a reflection of his five years in this esteemed role.” He then went on to recite a few lines of the same in hindi which received a hearty applause from the audience.