Bangaluru : Illuminati Learning Solutions Pvt. Ltd, an Indian EdTech startup and the company behind popular maths learning app Countingwell today said that it has launched its operations in Middle East region.
The app will be initially available in UAE, Kuwait, Oman, Qatar, Saudi Arabia and Bahrain.
Countingwell said it will conduct its Ramanujan Maths Scholarship test for school children in the Middle East coinciding with the app’s launch in the region. “In the initial phase of our expansion, we plan to tie up with 30-40 schools.This expansion would not only help us deliver quality maths education in the middle east region but would also help us understand the problems students face there and the gaps in their education system much better,” said Ravi Jitani, Co-founder of Countingwell.
Countingwell also said that its app has seen 194% quarter on quarter (QoQ) growth in users over the last two quarters, with more than a third of the app’s users coming from Tier-2 and Tier-3 cities across India. “We are really happy that both schoolchildren and their teachers are finding Countingwell and its unique maths pedagogy useful. Our pedagogy has been developed after two years of meticulous research and is designed to provide highly-customised learning to young students at an affordable price,” said Mr. Jitani.
Countingwell’s pedagogy puts special emphasis on building upon previous knowledge for future learning. The schooling system inherently lacks the ability to focus on what the child couldn’t learn well in the previous class, which starts to snowball gradually and hampers the child’s understanding of complex concepts in later classes. The app’s algorithms automatically determine what the child must learn from previous grades in order to catch up and help them with those concepts before taking up more complex topics.
Countingwell today serves schools and their students in all regions of India. The app started monetising its courses from April, and today counts nearly 35% of its paying students from tier-2 and tier-3 cities. It is offered at a low cost to schools and requires no additional infrastructure.