Mumbai: India’s biggest photography reality show – ‘Kanan Devan Photography Escapade 3’ was launched today by Tata Tea Kanan Devan, a heritage tea brand from the house of Tata Global Beverages. After two immensely successful editions of this photography contest that is aimed at budding photographers, the brand had rolled out the third edition of Tata Tea Kanan Devan’s Photography Escapade contest in June 2017 which received overwhelming response from hundreds of photography enthusiasts across the country.
The contest provides aspiring photographers with the opportunity to capture nature in its entirety, the natural beauty of the hills, the people of Munnar and the intrepid journey of tea from leaf to cup. Based on the theme ‘Elements of Nature’, the finalists were instructed to weave in stories using the four elements at Kanan Devan Hills namely Earth, Fire, Wind and Water. These stories will be available to the audience in the form of webisodes that will be released every week on Tata Tea Kanan Devan’s Youtube channel, starting today.
In addition to a different theme, Photography Escapade 3 also took this contest to the next level with a refreshingly different game format called Truzzle, which means ‘Treasure+Puzzle’, and an enriching photography journey in the pristine Kanan Devan Hills. What began as a simple photography contest two years ago, is all set to sway the web with its video content in a reality show avatar. While keeping the scenic beauty and natural bounty of Munnar and tea at the heart of Escapade, the webisodes witness 10 participants engaging with each other, solving puzzles, working in a team before the top 3 winners are chosen for their vivid captures.
Mr. Puneet Das, Head – Tea marketing, India, Tata Global Beverages said, “Kanan Devan Photography Escapade provides aspiring photographers with the opportunity to capture nature in its entirety, the natural beauty of the hills, the people of Munnar and the intrepid journey of tea from leaf to cup. While the natural landscapes of tea plantation provide scenic shots, capturing this journey can be challenging for photographers. However, the breathtaking photos of this scenery, can evoke a sense of ‘being back to nature’ and ‘freshness’ which is also the hallmark of Tata Tea Kanan Devan.”
Tata Tea Kanan Devan will also be announcing the winner of Photography Escapade 3 in the last episode of the websiode series.