India’s first webtoon app Kross Komics crosses 1 million Monthly Active Users; registers 3 million downloads in 1.5 years
New Delhi: Webtoons, a kind of digital comic that originated in South Korea, have gained immense traction amongst youth over the past few years with more and more comic fans turning to them amidst the palpable Korean cultural wave that has hit India. Against this backdrop, Kross Komics, a first-of-its-kind webtoon app in India that aims to bring new, exciting webtoons for the country’s youth, has registered 1.1 million Monthly Active Users (MAU). The platform has also crossed 3 million downloads since it commenced service in India in December 2019.
Catering to the 15-24 age group, Kross Komics’ remarkable growth trajectory stems from its mobile-friendly format and 9 genres of engaging content – Action, Romance, Drama, Comedy, Fantasy, Horror, Slice of Life, Mystery, and Thriller. A majority of the platform’s traffic comes from Tier-I and Tier-II cities with females constituting the highest percentage of readers. Kross Komics has also recently forayed into the mobile gaming space in India with the launch of Kross Games through MX Player and Jio in September 2020.
Commenting on the growth, Mr. Hyunwoo Thomas Kim, Co-Founder, President & CEO of Kross Komics said, “Venturing into the Indian market with Korean content has been one of the most gratifying experiences in my career. We are delighted to announce that Kross Komics has grown exponentially over the past 1.5 years. Kudos to the team as they have been instrumental in charting the platform’s growth in India. At Kross Komics, we believe that compelling stories can work anywhere in the world. We look forward to continuing bringing engaging, new forms of content to our users and achieve our goal of creating a thriving local market.”
Founded in May 2019, Kross Komics is headquartered in Seoul, South Korea with offices in Mumbai, India, and Los Angeles, California, USA. With a colossal capital of INR 162,14,992 (250 million Won), Kross Komics has projected a revenue of INR 75 Cr (11.4 billion Won) this year. The platform, with 25 exceptionally talented Indian and Korean individuals working on the content, currently offers content in English, Telugu, and Hindi, and plans to add more languages soon.
About Kross Komics
In the Indian market, Kross Komics is the first-of-its-kind webtoon app. Given the growing popularity of webtoons in the digital content space and gaining a head start in India, Kross Komics aims to bring exciting, new webtoons for the country’s youth.
The platform was launched by Hyunwoo Thomas Kim, a South Korean investment banker-turned film producer, under Kross Pictures, his multinational film and production company dealing in the production/distribution of films and TV dramas, developing digital content such as webtoons, and book publishing. Kross Pictures, founded in 2004, was acquired last year by the Korean entertainment giant Kakao. Kross Pictures launched the Indian wing of Kross Komics in December 2019. Created to serve mobile users, Kross Komics, a truly digital comic platform for readers, primarily targets readers in the 15-24 age group. Riding the palpable Korean cultural wave in India, Kross Komics has gained rapid traction, registering 3.5mn downloads.