India’s Pioneering HR Services firm Ma Foi instils new hope during Covid Crisis
Chennai: With the Covid Crisis crippling jobs in several sectors, re-skilling and new skill development is the new hope for millions seeking to get employed. Ma Foi Etude, a revolutionary e-learning platform from the house of Ma Foi, the pioneer in Indian organised HR services space could well be the torch bearer of this new hope.
Ma Foi Group’s founders Mr. K. Pandia Rajan and Mrs. Latha Rajan were joined today by Mr. CK Ranganathan – Chairman – CavinKare, Mr. Sridhar Vembu – Founder & CEO – Zoho, Prof. Bhaskar Ramamurthi – Director – IIT-M, Mr. Josh Foulger – Country Head & MD – Foxconn International and Holding, Mr. Kapil Viswanathan – Vice Chairman – KREA University to celebrate the launch Ma Foi Etude, a state of the art job oriented e-learning platform, on a virtual conference that witnessed a huge gathering from India and abroad.
With Equitable Education Enhancing Employability as its core promise, Ma Foi Etude (a French word which means education) has been developed to be a part of every aspiring individual’s skill enhancing journey during these times of transformation. Etude will focus on curating need-based programs from a learner point of view that are relevant and easily consumable by every student across age groups, gender and geographies in our country and globe with a clear focus on employability.
Commenting on the launch, Mrs. Latha Rajan, Co-founder of Ma Foi Group said, “It feels great to have the Ma Foi Etude launched into the world – it’s going to be a revolutionary in e-learning space. Just as Ma Foi emerged as the fountainhead of new meanings in HR, understanding the world of candidates and clients, Ma Foi Etude will emerge as the fountainhead for the current generation of students, importantly from rural and semi urban areas empowering them with future ready skills from our cognition of current corporate demands. Being sensitive to the employability gap and having Industry Experts and academicians design courses in a simple and consumable way will be the focus. Affordability and Easy access make it a perfect destination for every aspiring individual to enhance their skills.”
Key Promises of the brand:
Better accessibility: Online courses offered with the right blend of Online lectures, byte sized videos, well curated content, hands on procedural learning through a Learning Management System gives students access to simple yet high quality programs in a consumable format from the comfort of their homes. Going with the GenNext mindset, it gives them the flexibility to learn anywhere, anytime.
Experienced, Competent and Industry Mentors: Well-qualified teachers are a rarity in rural parts of India and as a result, students in these parts suffer since there is no or little guidance in terms of career options and the demand for skills from point to point. All Ma Foi Etude’s online courses have competent faculty from the industry with many years of expertise in their field of study and most importantly a nation building intent. They mentor students through the intricacies of the subject being taught. It enables the students to develop a sound knowledge of the course. With a solid understanding of the subject, they can unleash their full potential that shall culminate to employment.
Lower cost: Students in rural areas and the fringes of urban cities mostly come from weak financial backgrounds. Students cannot afford to pay the hefty sum of money of most online courses. Ma Foi Etude’s online courses are offered at a humble fee to make it affordable to students during these difficult times, irrespective of strata and shall enable students with lower parental incomes can continue learning without feeling overwhelmed with the high fees.
Employability: Every course offered through Ma Foi Etude has employability as the outcome and aimed at bridging the employability gap.
Mrs. Padma Jayaraman, Head of Ma Foi Etude said, “Ma Foi Etude aims at a strong virtual student-engagement strategy in an online Instructor Led course. All our courses will begin with an online orientation, combined with a solid content plan alongside a robust Learning Management System for offline engagement with assignments, case studies, assessments, and a daily information session. There is also an open house at the end of every course for feedback and review. This course plan drives students to a meaningful combination of live, on-demand and pre-recorded content with hands on experience built through the LMS to ensure a purposeful student experience.”