New Delhi: Information and Broadcasting Secretary Apurva Chandra today unveiled new logo of country’s Public Service Broadcaster, Prasar Bharati.
In the new logo, map of India signify the service of trust, security and perfection to the nation. Its dark moderate blue colour represents both sky and sea which is associated with open space, freedom, intuition, imagination, inspiration and sensitivity. Blue also represents meanings of depth, trust, loyalty, sincerity, wisdom, confidence, stability, faith and intelligence.
The blue colour also pays tribute to the Indian ethos and traditions associated with religious figures, mythological characters found in the Indian miniature paintings.
On the occasion of unveiling of a new logo, Prasar Bharti’s Member D. P. S. Negi opined that the new logo of Prasar Bharati is defined as a blend of both AIR and Doordarshan. During the unveiling of logo, the Chief Executive Officer of Prasar Bharati Mayank Agrawal, Senior officials of the Ministry of Information and Broadcasting and Prasar Bharati were present.
Prasar Bharati is a statutory autonomous body set up by an act of Parliament. It comprises Doordarshan and All India Radio.