New Delhi: The United Nations Sustainable Development Goals (UN SDGs) are indispensable, advocates and stakeholders across nations are continuing their sustained efforts to rework the communication strategies to accelerate the pace of achieving these global goals. Sneh Gupta (Senior Research Fellow) and Dr. Kulveen Trehan (Assistant Professor), University School of Mass Communication, Guru Gobind Singh Indraprastha University have been named as winners of the UNICEF- International Association for Media and Communication Research (IAMCR) Communication for Development Research Fund(C4D) Research Fund for 2021. The selection committee of seven, was drawn from IAMCR, UNICEF and the Global Alliance for Social and Behaviour Change.
Their winning project, titled “Empowering Adolescent Girls through Digital Interventions in Rural Rajasthan: A Case Study of Girls Effect’s Chaa Jaa (Go Forth and Shine) Programme” was adjudged among the best two from all entries received by the international body from communication scholars across the globe.
Funded by the United Nations International Children’s Emergency Fund (UNICEF), the award is given to two different media academics annually. The second award was won by two lecturers at Caleb University, Imota, Lagos, Nigeria. The duo of Solomon Oyeleye, acting head of department, and Ifedolapo Ademosu, both of whom are from the department of mass communication, were announced winners of the grant for their proposal, titled “Trust and Mistrust in a Pandemic: Evaluation of Acceptance of COVID-19 Communication Tools in Use in Nigeria.”
The sponsored projects are expected to run from May 2021 to April 2022.
Meeting the SDGs by 2030 will require sustained investment in strategic communication, skill building, empowering young women and girls, and promoting gender-equitable attitudes and behaviors among India’s youth. As communication professionals, we are finding newer C’s of Communication- Convene, Curate, Collaborate… to sustain the momentum of achieving the SDGs in India. We are extremely delighted to win this global award, said Sneh Gupta.
About IAMCR-UNICEF GRANT 2021