New Delhi: With the rapid mobile-led digital adoption in the region and rising advertiser interest in all things digital, iQuanti, a data science and SaaS products driven digital marketing firm has placed its bets on the APAC region to contribute a significant component of its future revenues. US-based iQuanti is already disrupting the large traditional agency players in the United States through its data-science led products that drive superior growth and efficiency in digital. iQuanti within a few years of existence is already working with several Fortune 500 brands in the US.
iQuanti’s expansion to the APAC region is part of the company’s strategic vision to expand globally. With the rapid economic growth in the APAC region, nearly 34% of the global digital advertising revenue is likely to be generated from the APAC region by 2020 and ad-spends on digital marketing in the region are outpacing spending on TV advertising.
iQuanti is already working with some of the large regional banks and eCommerce players in Australia, Singapore, and India. With specific growth investments in the region, iQuanti is now fast-tracking its penetration strategy for the region.
iQuanti is rapidly building its customer success and solutions teams in the region to activate its growth plans. Meanwhile, globally, iQuanti’s patented enterprise search channel platform ALPS was named the second-best search software in the U.S by the Drum Search Awards in 2018. ALPS uses proprietary data science and machine learning models to build predictive enterprise-level roadmaps that deliver strong ROI. iQuanti has also featured in the 2019 Inc. list of fastest-growing private companies in the US, for a record fifth time.