Delhi: Isuzu Motors India has joined hands with Cougar Motorsport Pvt. Ltd. to promote the spirit of adventure by sponsoring the 2018 edition of RFC India. This is the 5th edition of India’s toughest international off-road motorsport event, to be held in Goa between 21st July and 28th July, 2018.
ISUZU has been selling the D-MAX V-Cross, India’s First Adventure Utility Vehicle from May 2016, and ever since, the vehicle has become the most preferred choice for many adventure seekers and auto-enthusiasts in the country. On the other hand, the ISUZU mu-X, a full-size 7-seater SUV, developed on the same D-MAX platform, is gaining huge traction for its unmatched capabilities of taking on any terrain at ease. It is becoming a part of many Indian families, thanks to the space and safety it offers.
ISUZU has a strong legacy of making tough, durable vehicles that can perform in the most demanding terrains. The vehicles have consistently performed in some of the toughest rally raids and off-road challenges across the world, including the DAKAR Rally Raid, the Australasian Safari, Pharaohs Rally, British Cross Country Championship (BCCC) and China Silk Road Rally to name a few. The V-Cross has proved its mettle in a few such grueling rallies in India as well.
RFC India was launched in the year 2014 by Delhi-based Cougar Motorsport as the India Chapter of the iconic Rainforest Challenge of Malaysia, which is counted among the top ten toughest motor races in the World. Today, RFC India is amongst the top three RFC Global events out of the 51 editions being held across 21 countries. The event enjoys a cult following in the Indian off-roading and adventure sports communities; thousands of off-roaders and adventure enthusiasts from across the country converge in Goa every year to witness this week-long battle amongst India’s best off-roaders.
“ISUZU RFC India 2018” will witness participation from 41 teams from various parts of the country where they will undertake 26 Special Stages (SS) or challenges. The total benefits to the top Indian driver of ISUZU RFC India 2018 will amount to USD 10,000, including an automatic free entry worth USD 3,900 to the RFC Mother Event, to be held in Malaysia at the end of the year.
Commenting on the association, Mr. Ken Takashima, Deputy Managing Director, Isuzu Motors India, “We are happy to be associated with this edition of RFC India, as we see a right fit in terms of promoting the spirit of adventure in India. Our products are highly regarded for its tough-build, durability and reliability across the world. Our products are receiving tremendous response in India and to many adventure enthusiasts, the V-Cross is an aspirational vehicle. I wish the RFC India team and the participants the best.”
Commenting on this partnership, Cougar Motorsport’s Founder & Director Mr. Ashish Gupta said, “Our association with Isuzu Motors India started a couple of years ago with the India 4X4 Week, where they not only participated as an exhibitor but also sponsored some of the sessions. I am happy to renew our association with them and have them as the Title Sponsor for RFC India 2018. ISUZU D-Max V-Cross is India’s first Adventure Utility Vehicle and has some superlative features, which make it the perfect vehicle for off-roaders and adventure enthusiasts. I am sure that this partnership will be mutually beneficial and the brand will get to showcase all the major highlights of this amazing vehicle to a substantial section of the Indian off-roading community that would be attending the event.”