Kolkata: Cleaning surfaces including floors is one of the most important chores to do due to the sheer foot traffic inside the house, especially the entry to the house. It is extremely important to keep the floors thoroughly cleaned to avoid spread of germs. ITC has a strong legacy of stringent quality measures across its portfolio of products and is known for its relentless pursuit to offer best in class products for the discerning Indian consumer.
ITC’s Nimyle, a 100% natural action floor cleaner with Neem, is a unique solution to ensure 99.9% germ protection making floors hygienic and hence Child and Pet Friendly. In a step to authenticate further, Nimyle Herbal Floor Cleaner was sent to an internationally accredited laboratory. The international laboratory is ISO 17025 accredited by UKAS (United Kingdom Accreditation Service) which certifies that the laboratory uses test methods based on stringent international standards. It is the first Indian floor cleaner brand to get this validation.
A team of experienced microbiologists, in a series of rigorous tests, have scientifically proven Nimyle Herbal Floor Cleaner to protect against COVID-19 type Coronavirus. At 99.9%, the test has validated Nimyle’s strong protection claims against COVID-19 type Coronavirus. The scientific assessments conducted by the international laboratory, reinforces ITC’s commitment to provide effective solutions to address consumer needs.
Although many more hygiene products are expected to be effective, ITC’s Nimyle Herbal Floor Cleaner went through the rigorous tests to reaffirm its efficacy and protection with the outbreak of the pandemic. Acquired by ITC in 2018, Nimyle was relaunched in the eastern part of India and introduced in the South of India. Nimyle is now the leading floor cleaner brand in West Bengal and Odisha.
Sameer Satpathy, Chief Executive, Personal Care Products Business Division, ITC Limited, said, “ITC’s Nimyle with Neem, is 99.9% effective against COVID – 19 type Coronavirus. It’s an important result as we revalidate our formulations and performance of our product in the current context. A global endorsement of efficacy and protection reassures consumers of their preferences, given the importance of clean & hygienic floors. It is the first Indian floor cleaner brand to get this validation.”