JAGSOM hosts biggest ever Global Marketing Consortium in India


Bengaluru : Jagdish Sheth School of Management (JAGSoM) to host the 9th AIM-AMA Sheth Foundation Doctoral Consortium. The doctoral consortium will be held in virtual mode over 6 days from 25th June to 30th June 2021. The consortium has attracted 80+ leading marketing faculty of global repute across 20 countries including the editors of 17 prestigious marketing journals. The event is one of the major global events being held post the outbreak of the pandemic

The event will be attended by 156 doctoral scholars and young faculty from 14 countries across the globe. The timings of the doctoral consortium have been adjusted to make it convenient for the scholars to participate. The event can be attended simultaneously across the globe based on the principle of ‘Follow the Sun.’

Speaking about the consortium, Prof. A. Parasuraman stated “Capitalizing on the pandemic-induced necessity of having to run this marketing doctoral consortium on a virtual platform, the organizing committee has developed a truly unique event, with over eighty top marketing scholars mentoring and interacting with well over one hundred doctoral students and young faculty from around the world. This is a pioneering and impactful event along multiple dimensions.”

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