Jaro Education builds stickiness with leading universities in the country

By leveraging innovative online learning platform, expertise in admission related services and online program management services, Jaro Education has developed partnerships with premier Partner Institutions both in India and globally, including IITs, IIMs and premier universities as well as Ivy League institutions such as the Wharton Business School and the Massachusetts Institute of Technology, Sloan and top corporates such as KPMG and others.

While Partner Institutions who own and are responsible for the academic content of their programs, faculty appointments, providing lectures, determining student capacity, granting degrees, and making decisions regarding student admission and registration criteria, Jaro Education assists them for admissions related services. Partner Institutions within IITs and IIMs possess many strengths within their programs, faculty and services, however, Jaro Education’s primary role is to amplify these strengths in a fully integrated online and offline experience. Jaro Education delivers such an integrated experience by engaging with prospective students for gauging market demand, communicating on-ground market information to its Partner Institutions and actively contributing to tactical planning of their programs, by deploying competent and trained professionals to promote their programs.

Additionally, the positive outcomes and exceptional performance throughout its relationships have led prestigious institutions such as IIMs, IITs, and top-tier universities to opt for renewal of their contractual arrangements with Jaro Education, instead of issuing fresh tenders. This shift in preference reflects the trust and stickiness reposed by its Partner Institutions in its services and the high degree of satisfaction derived by them.

Jaro Education has been one of the first movers in the online Higher Online higher education and up-skilling space and has become a dependable partner to 32 institutions s in India and worldwide, which include 7 IIMs and 6 IITs, currently delivering 250+ Degree and Certification programs and has provided high-quality online education to approximately 28,800 students in FY 24 for graduate and postgraduate degrees in management, finance, business analytics certification among others.

“With our global scope and insights into the online MBA and certification programmes space, we seek to facilitate expansion of the outreach of our Partner Institutions’ services, offerings and brand presence. In certain instances, we have also leveraged our existing relationships to provide faculty members to Partner Institutions, as well as creating collaborations between premier universities in India and global universities,” said Dr. Sanjay Salunkhe, CMD, Jaro Education.

Jaro Education has leveraged a strong brand foundation while emphasising the correlation between reputable brands and quality education. It has prioritised partnerships with top-tier brands from the outset and implemented well-planned resource allocation strategies for growth while focusing on consistent, sustainable growth. Reputation and word-of-mouth has further contributed to partnerships with prestigious institutions.

Integration of network of academic faculty and administrators with students, counselling focused sales approach and targeted performance marketing have led to market-leading enrolment conversions and strong brand recall.