Ken42 to revolutionise coaching institutes; targets 5% of the market share
Bengaluru: Ken42, India’s superapp edtech platform, announces its foray into the higher education coaching market. Bengaluru based edtech start-up is a student centric organization which aims at providing a 360 education ecosystem for students to get the best out of a unified educational journey. Given the sudden need for digitization across all educational platforms, coaching centres especially for competitive programs are now trying to become tech savvy. Ken42 will assist coaching institutes to embrace new tools and technologies with a personalized solution for each.
Ken42 has disrupted the K-12, and higher education segment by rapid digitisation and becoming a one stop solution for students by providing all administrative and faculty requirements under one platform. With the coaching institutes, Ken42 is aiming at a seamless transition from physical classes to online classes. The online classes will follow the similar pedagogy of high quality personalised teaching. Online coaching has been a saviour for many, everyone can now access quality and uniformed education irrespective of the geography.
Speaking on the launch of coaching institutes, Ganesh Raju, Founder and CEO, Ken42 said “Coaching institutes is a large market in India and since the COVID-19 impact, approximately 85% people are willing to approach online institutes. We feel entering the coaching market is a move in the right direction, it is not only the need of the hour but online coaching also provides access to premium institutes for students from Tier II and Tier III cities. We at Ken42 strongly believe that education is above all and without digitisation, students would miss out on an entire academic year. Hence, we are looking at working with key coaching institutes across India and start their seamless digitisation journey.”
Schools and universities across the country have been closed since mid-March and competitive exams like NEET and JEE have been rescheduled since. With the upcoming exam season, coaching institutes are gearing up to be fully online and adapt to the evolving times.