Mumbai: Upcoming Hindi Film, ‘Pati Patni Aur Woh’ which is due for release on the 6th of December 2019 has Kiabza as their partners. Kiabza is a website for pre-owned branded fashion – a unique marketplace for people to buy and sell branded, authentic & hand-picked pre-owned fashion. The crew of the film is believed to have used fashion products resold by Kiabza. The film is a romantic comedy and a remake of a 1978 film of the same name which starred Sanjeev Kumar, Vidya Sinha, and Ranjeeta. The new avatar of the Film stars current heartthrob Kartik Aaryan, Bhumi Pednekar, and Ananya Panday. It is also being reported that the clothes worn by the stars in the film would be resold on Kiabza.com, post its release.
Kiabza.com, which is a Mumbai based re-commerce website benefits Sellers and Buyers alike. It encourages Sellers to consign their pre-owned branded clothing and earn easy cash for their products. Buyers can get the best brands at prices which are a fraction of their original costs. KIABZA is a new venture of the Founders of ‘The Kishco Group’, a 4 generation old international textile business house very well recognized and valued worldwide.
Second-hand shopping has been growing increasingly more popular, and equally more enticing as studies continue to surface about the degradation of the environment. Today, the resale market in USA is worth more than $24 billion, with an estimated growth of $51 billion by 2023. The cause for this huge disruption in the fashion industry is largely due to the efforts of millennials and Gen Z members, who are 2.5 times more likely to purchase second-hand items faster than any other age group.
Kiabza has an approved list of more than 1500 brands, which are a mix of domestic as well as international brands including everyday high street brands like Zara, Mango, Vero Moda, M&S, etc. and premium brands like Armani, Burberry, Versace, Hugo Boss and many more. A Seller can put together branded clothing from his/her entire family closet for Kiabza and they take care of everything, right from curating a product to delivering it to the buyer and paying the seller for the same. The entire process is hassle-free and the products are always in great condition.
Lending inspiration are the rich celebrities who have made it “fashionable to repeat”. The pre-owned luxury fashion is likely to continue with its exponential growth in the upcoming years. For the millennial embracing second-hand, however, it is not a subconscious habit but a conscious choice. And their second-hand is not something they scrounge from downmarket shopping areas, but are items that are “cool” and come with a backstory. People want to weave a narrative around the pre-owned stuff they have acquired.
The Founder & CEO, Nohar Nath has 20 plus years of experience in the textile recycling industry having run Kishco Group’s business, which is primarily based on the recycling of textiles. He has a Master’s in Business Administration (Marketing) from Jamnalal Bajaj Institute of Management Studies (JBIMS). He is an active and much sought after speaker at various forums across the globe. He has delivered speeches at the World Recycling Conference in 2015 and again in 2017. He is a national level golfer with many laurels, including winning the World Corporate Golf Challenge in 2008 in Spain.