Kitchen products sales climb as users cook more at home

Mumbai: Snapdeal, India’s leading value-focused e-commerce platform, saw a 25% jump over last year in the sale of kitchen items in the last two months since the lockdown was announced on March 25, 2020.

With work from home becoming the new short term normal, users in metro cities are buying more of effort-saving kitchen devices like roti makers, electric rice cookers, dough makers, vegetable choppers, air fryers, yoghurt makers, appam makers, coffee makers etc.

Other popular items in the kitchen category are fruit cutters like apple cutter, coconut scraper, pineapple grater, and lemon spray etc.

There has also been a surge of 50% in the sale of baking items such as baking trays, cookie cutters, brushes, silicon spatula, and cupcake trays as more of our shoppers try their hands on more exotic cooking. Most of this demand is from tier 2 and tier 3 markets.

Demand for steamers of momos, idlis and appams remained high across metros.

With the heatwave picking up across the country, smart kitchen appliances that help with quick blending and juicing are also a hit. The below Rs 800 smart kitchen appliance range of USB blender juicer, citrus spray, and sherbet hand blenders was picked in large quantities. Reusable ice cubes are seeing huge demand too.

Another related product that has seen an uptick in demand is the mini personal air coolers that can be placed on a counter-top and are good for a single person working in a kitchen.

40% of these orders were placed from India’s metro cities, while non-metro users accounted for the balance.

From a utility perspective, kitchen consumables like dishwashing liquids, stainless steel scrub pads, dishwashing brushes, kitchen wipers, dustbin holders and waste disposal bags has also increased from usual business levels.

“With most of the families spending more time at home and limiting food from outside, there is increased activity in Indian kitchens. As a result, kitchen appliances and tools that make cooking convenient and fun are in high demand. Based on consumer search and preferences, we will be adding more products and sellers in this category”, said Snapdeal spokesperson.

Snapdeal currently delivers orders in 26000 pin codes across India.