Leading Fast Fashion Online Store Shein Successfully Creates A New Dynamic With Its First Ever Fashion Show


Mumbai: To celebrate its first anniversary, India’s leading fast fashion online store SHEIN hosted a successful evening at ‘SHEINxMe Fashion Merch’ – an amalgamation of fashion, glamour, beauty and music.

SHEIN showcased their latest collection at the highly anticipated unique fashion show which was held at Four Seasons Hotel, Mumbai.

The fashion show featured an interesting mix of participants; regular SHEIN customers and everyday fashion lovers as models. It was a dream come true for 30 aspiring models out of 7000 entries who got their big break towards building a flourishing career in fashion. The Chosen #Sheingals were presented an opportunity to connect and interact with influencers and icons from the fashion industry

Catering to both young women and teens, the popular fast fashion online store, SHEINxMe Fashion Merch’ electrifying collection featured a range of its latest Sportswear, Casual Wear, Indo Western to Party collection that was a beautifully accentuated with exquisite accessories.

The grand fashion show also witnessed a power-packed performance by the upcoming singing sensation Anushqa who stunned the audience with her latest single

Commenting on the occasion, Malcolm Yam, Marketing officer & General Manager of SHEIN India, said “Shein India’s very first ‘SHEINxMe Fashion Merch’ is a celebration to represent the brand’s successful one year journey in India and our way to express our appreciation to customers. It was a privilege to showcase Shein’s latest fashion trends from around the globe at our very first uniquely conceptualized fashion show featuring not only everyday fashion lovers but also our SHEIN customers. We look forward to creating a new fashion dynamic in the fast fashion online will continue to be the ultimate one-stop-shop for the modern Indian fashionista.”