Legrand India inaugurates its (12th) state-of-the-art experience centre, Innoval in Pune
Hyderabad : Legrand India, a global leader in electrical and digital building infrastructure inaugurated its 12th state-of-the-art experience centre Innoval, housing the entire range of Legrand’s products in Pune today includes newly launched connected offering. Innoval will host its India group company products – Legrand, Numeric & Valrack. Globally Innoval’s are present at France, Greece, Chile, Brazil, Colombia, Dubai. Innoval made its first-time entry in the Asia Pacific region with its launch in Mumbai, India followed by its successful launches in Ahmedabad, Lucknowss, Dehradun, Coimbatore, Kochi, Chennai, Chandigarh, Lucknow, Vizag and its first voice controlled experiential center in Bangalore. The company is now all set to amaze the Pune market with its experiential centre launch today.
Innoval is Legrand’s global brand of product showcases. The name Innoval reflects Legrand’s brand value of developing ranges of innovative products (Valley of Innovation). The narrative at Innoval is based on the concept of ‘Source to End Usage’, where the products are arranged in relation to each other and according to where they fall on the energy and data distribution grid. Keeping in mind the vastly different profiles of visitors, the products are arranged as per the business verticals, namely – User Interface, Energy Distribution, Structured Cabling, UPS and Cable Management.
The design approach is based on the concept of Designeering. It has all the technicalities of engineering but is put forth in an intuitive and easy to understand communication system. With the interactive product displays, fully automated experience, educational infographics, and clean minimal visual language, Innoval have been designed to provide its visitors with a hands-on experience that can help them make an informed choice.
Innoval is also built from the perspective of providing training for all players in the electrical trade, from investors to installers. Legrand has been known industry wise for its innovation, value adds to solutions, and in helping these professionals adapt to a constantly changing business. The purpose of Innoval, the Legrand Group’s training provider for the residential and commercial markets, is to support all these partners (investors, system integrator, architects, panel builder, end customer etc.) by helping them to acquire new skills in order to better understand the market. The market is fast growing and there are multiple needs and expectations of customers. With the new generation becoming decision makers the demand for products with innovation, technology has increased.
Mr. Tony Berland, CEO & Managing Director, Legrand India said, ‘The breadth of Legrand’s offer has diversified over the last years in India. It has developed product solutions for various industries and its users (investors, system integrator, architects, panel builder, end customers etc.) To speak to these new aged customers and to consolidate its credibility with regards to the new offers and expertise, Legrand has updated its approach. He further added, “Today with the launch in Pune we plan to reach out to our customers and business partners in the city. Customers are evolving and becoming more involved towards the product they are buying. This is a great way to establish dialogues with these new-age modern customers and to showcase new offers. Innoval allows Legrand to be more than just a supplier, rather to act as a genuine partner, creating close ties with the electrical and digital trade.”
Mr. Samir Kakkar, Director – Sales, Legrand India said, “Legrand has a vast offering of electrical and digital infrastructure products across several business verticals; many of which highly technical to understand. The idea behind Innoval was to break this down for the customers, by curating the products within a framework of an experiential and interactive narrative that is simpler to comprehend. With the launch of the twelfth different Innoval in India we have successfully taken a step towards the B2B experience zone for the customer (in highly technical segment). The same could have been not possible due to innovative and creative thought process of worlds and countries leading electrical giant – Legrand.”
Legrand is world’s leading electrical and digital building solution provider company with a global turnover of 6.6 billion Euros. The company enjoys leadership in premium wiring devices as well as MCB in the Indian market. Its products are widely used in the residential, commercial, industrial and hospitality industry. Legrand India takes a further leap with its Smart connected Home offerings. Through its entry into the IoT space it takes a further leap from the brand in its Smart Connected Homes offering, this is the first IOT product in India, with many more to come in future.