Liberty General Insurance strengthens reach in rural Maharashtra, ties up with Maharashtra Gramin Bank

Chennai: Liberty General Insurance Ltd, one of the leading general insurance companies in India announced its strategic tie-up with Maharashtra Gramin Bank.

Sponsored by Bank of Maharashtra, Maharashtra Gramin Bank operates in Maharashtra with its head office in Aurangabad. It is the largest Regional Rural Bank (RRB) in Maharashtra and is one of the 43 gramin banks in India supported by the government to bring banking services to rural areas. It provides easily accessible banking and credit services to the rural population through its 412 branches.

This partnership will enable distribution of Liberty General Insurance’s products through Maharashtra Gramin Bank’s branch network in seven regions of Maharashtra viz, Aurangabad, Beed, Latur, Nanded, Parbhani, Thane and Nashik.

Through this association Liberty General Insurance will offer a comprehensive range of relevant general insurance products including health, two-wheeler, and motor insurance to Maharashtra Gramin Bank’s customers.

Speaking on this occasion Mr. Roopam Asthana, CEO & Whole Time Director, Liberty General Insurance said, ‘’Our partnership with Maharashtra Gramin Bank is an important milestone in our journey to offer our market leading products through a trusted partner to a crucial segment of our country which has traditionally seen low insurance penetration. Our alliance with Maharashtra Gramin Bank will spearhead our expansion in Maharashtra and Liberty General Insurance Limited is deeply committed to providing the best service and products to the bank’s customers.’’

Senior official from Maharashtra Gramin Bank quoted “We at Maharashtra Gramin Bank are confident that the Bancassurance partnership with Liberty General Insurance shall add value to the bank’s esteemed individual customers and solicit, procure and service retail lines of general insurance products and commercial lines products.” –