Hyderabad: The entire world is witnessing India’s battle against the deadly virus which has hit even more vehemently in its second wave. With daily cases in India touching nearly 4,00,000, the highest daily count in any country, and nearly 4 million active cases, it is imperative that we stop the spread of COVID-19. While some of us can afford the luxury of restricting our travels and staying at home, there are several integral members of our society that have a duty to save lives and serve the community during this crisis. Frontline COVID warriors like doctors, healthcare professionals, police personnel, civil defense volunteers including disaster management volunteers, municipal workers and more, are risking their lives every day to help others in need. Livinguard AG, the Swiss hygiene company, stands with India during this cataclysmic time, and has donated antiviral masks worth INR 15 crores for the protection of these COVID warriors through NGOs, government organizations, civil society, hospitals, and numerous healthcare centers. This will ensure that our brave frontline heroes are especially protected with the most superior patented antiviral and antibacterial technology on textile, rather than just being sufficiently protected. Textiles treated with Livinguard Technology have been scientifically proven to destroy 99.9% bacteria and viruses, including SARS-CoV-2 (the virus that causes COVID-19) by researchers at the Freie Universität Berlin and The Department of Environmental Science at the University of Arizona. Furthermore, they are reusable and washable up to 6 months, effectively replacing 210 single-use masks.
Livinguard AG has always aimed to protect the health and well-being of people and the planet with their hygiene solutions. As part of this mission, they are working towards expanding their operations and manufacturing capabilities in India to not only ensure employment opportunities locally, but also cater to the growing demand for the best protection against ever persistent threats of infectious diseases, pollution, water shortage, inadequate menstrual hygiene.
Speaking on the initiative, Mr. Sanjeev Swamy, Founder, Inventor & CEO, Livinguard AG, stated, “The numbers in India are increasing at an alarming rate. Wearing a mask is not just a necessity anymore it is the moral responsibility for every Indian. As equal stakeholders in protecting the citizens we have a collective responsibility along with Government and citizens to fight against COVID-19. At present, masks are the most widely available and effective alternative to vaccines and can contribute to the reversal of the COVID-19 curve. Wearing a mask prevents a COVID-19 positive patient from transmitting the coronavirus to others and prevents a healthy person from being infected by SARS-CoV-2. We stand with India at this hour of need and support the country in this fight. Through this initiative of ours, we aim to protect these unsung COVID heroes who are risking their lives each day to help us win this war. We, at Livinguard, continue to prioritize the health and wellbeing of people as we work towards increasing access to our self-disinfecting technology in India.”
One of the most respected science leaders of India, Padma Vibhushan, Dr Raghunath Mashelkar, added, “Livinguard’s scientific breakthrough of deactivating SARS-CoV-2 virus on contact with the mask, is a global game changer, since it just does not prevent the entry of the virus due to its self-disinfecting technology but protect from the virus as well. Every effort should be made to see that every Indian, and especially those who are risking their lives to save others, are provided with these unique masks. We must appreciate the importance of these masks when it is scientifically proven that vaccination alone does not provide 100% protection. We need to wear the right mask and protect ourselves as well as the environment from the enormous biohazard which we cannot overlook. I admire and applaud this initiative by Livinguard to stand with our country and our frontline warriors in these times and urge our people to stay safe and mask up.”
Under this initiative, Livinguard AG has donated masks to several NGOs and organizations like Child Relief and You (CRY), Magic Bus, Apnalaya, Mumbai Police, Tata Memorial, Punjab Police, ISB Students, Educate Girls, 108 Ambulance, Concern, India, Helping hands, Crematorium Workers, Freedom for You Foundation, Coro India, K Shamanta NGO, Sadhu Vaswani Mission, Radaswami Satsung Beas, Bharathy Thahliani and Shri Dinkar Gupta, IPS, DGP, CHANDIGARH and others.
Ms. Kreeanne Rabadi, Regional Director – West, CRY, stated, “CRY is so grateful to Livinguard for donating to us 25,000 high quality face masks with Anti-microbial technology. The masks will be sent to front-line workers in our project areas. Thank you Livinguard for enabling them to be protected in this pandemic while they provide critical services to our children and communities.”
Livinguard is humbled by the service and contribution of our COVID heroes and is grateful for their sacrifice. #LivinguardStandsWithYou as India’s frontline workers battle the crisis. This dire crisis has seen the country come together, where Indians are helping their fellow countrymen in this war in every way possible. As citizens, we too have the collective responsibility to help by staying at home and by masking up whenever we must step out. Together we can beat this and emerge stronger! Livinguard is keen to partner with public and private institutions to ensure their antiviral masks, especially equipped to provide protection through this pandemic can be used by those who need it most.
Livinguard masks are available across leading e-commerce platforms like Amazon, Nykaa, Flipkart, PharmEasy and in leading pharmacies and chemists like Wellness forever, Health & Glow, and Noble Chemists.