LOGITECH BRINGS #TechChicLife TO FORE WITH DESIGNER DUO SAAKSHA & KINNI’S COLLECTION ‘PRISM’ AT FDCI X LAKMÉ FASHION WEEK
Designer duo Saaksha & Kinni, celebrated for creating bold prints and indo-western silhouettes with abstract designs have partnered with Logitech, a leading brand in PC peripherals to launch ‘Prism’. The collection is set to unite style and technology like never before through geometry, colour, and mirrors. Set to be presented at the upcoming FDCI X Lakmé Fashion Week, the collection is an amalgamation of the idea that – anyone, anywhere, can work comfortably, productively and in style. The show is scheduled to be held on 14th October 2022.
This creative confluence of fashion and technology between Saaksha & Kinni and Logitech is a celebration of a hybrid future of work lifestyle – to make ‘work from anywhere stylish, fun, and productive. A recurring theme that runs through the ‘Prism’ collection is youthful, colorful, experimental, and bold; attributes that Logitech also strongly resonates with. This is reflected in their mouse and keyboard sets which are designed especially for Gen Z and working millennials and sports a sleek and stylish design with a pop of colour.
Talking about the collaboration, Mr. SrinivasRao Vishnubhotla, Country Head, Logitech India said, “After two successful collaborations with FDCI X Lakmé Fashion Week, we are excited to associate with them once again. This year, we aim to accentuate the bold aesthetics of our studio series through the signature vibrant and stimulating sensibilities of the dynamic duo Saaksha & Kinni. Today’s millennials and GenZ’s seek style, design, and self-expression as part of their daily activity and technology has become a reflection of their identity. Hence, Logitech is committed to innovating technology that is playful, chic, colorful, and bold. For youth and working professionals who are constantly on the lookout for creative, productive, and unique tech solutions, our accessories help in making a bold statement.”
Designer Saaksha Bhat said “We are excited to be collaborating with Logitech this season on our new collection Prism. This collection celebrates and unites style and technology. It is a combination of the idea that anyone can work from anywhere comfortably and in style!”
The inspiration for all the vibrant prints in the ‘Prism’ collection will lie in colourful tie and dye, geometrical lines, and abstract flowers which are all representation of the designer duo’s favourite states – Gujarat and Rajasthan. The colours are also an extension of those used in Logitech’s Studio Series that redefines and adds playful aesthetics to personal workspaces.
The collection will also use embroidery consisting of mirror work, thread work, tassels and metals which is an ode to the sleek finishing of Logitech products and their attention to minute detailing.