Mary Meeker’s 2019 Internet Trends report highlights BYJU’S’ student growth amid surge in India’s internet users

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New Delhi: Venture capitalist Mary Meeker’s 2019 annual Internet Trends report lists BYJU’S among some of the fastest growing online education companies across the world. The report features BYJU’S’ paid user growth to have increased tremendously over the last 3 years. Overall, BYJU’S’ user base has seen 35 million downloads with 2.4 million paid subscribers till date.

With subscribers to online and virtual learning programs steadily increasing, the report highlights the huge growth potential for online education across the world. Video-based learning, especially, is gaining prominence with 59% next generation users citing it as their preferred learning tool. The report noted that annual viewership hours of ‘How to’ YouTube videos has reached 4.5Bn, an indication of rising curiosity among learners to understand the “whys” and “hows” of concepts and not just the “what”.

The report states that the internet penetration across the globe has leapfrogged in a decade’s time, rising from 24% in 2009 to 51% in 2018. India stand’s second in terms of global internet users consuming 12% of the total share worldwide, second only to China. The daily time spent across devices has also witnessed drastic changes. In 2009, people daily spent about 20 minutes in mobile phones and 266 minutes on television. A decade later, in 2019, daily time spent on their mobile phones has surged to 226 minutes while television time has come down to 216 minutes.