Meghalaya leads in recognising responsible tourism & commits to preserving State’s natural beauty and cultural richness
~The awards were recognised in different categories including Sustainable leadership, Sustainable experiences & Sustainability Champions~
Famously called the abode of clouds, the state Meghalaya flaunts its beauty with windswept table-top mountains and lush green forests with spellbound streams and waterfalls. The rich culture and tradition of Garo, Khasi & Jaintia tribes, and their peaceful co-existence with nature contributes to the charm of the state. The shining bright example of this harmony is the Living Root bridges in our state. These bridges are shaped by our communities by manipulating the roots across a river or stream creating an out-worldly illusion enough to enchant anyone who visits these places. There are many such places defining tourism in Meghalaya. However, the culture and warmth of our people is the basis of our tourism efforts and hence the key USP. The state’s commitment to responsible travel practices has earned its recognition at the Indian Responsible Tourism State Awards (IRSTA) 2024.
It may be mentioned that the Indian Responsible Tourism State Awards (IRSTA) 2024, organised by the Department of Tourism in Meghalaya in collaboration with Outlook Group, in order to observe World Tourism Day. This state-level award is an effort of the Tourism Department in promoting responsible and sustainable tourism, in line with the Meghalaya Tourism Policy of 2023.
At the awards, Sieng Riti Institute, founded by Shri Snar Singh Malngiang, was awarded Gold in Sustainable Leadership Cultural Ambassadors. Sharing his testament, he said, “The sole objective of Sieng Riti Institute when we formed was based on three pillars – Learn Preserve and Impart. The Institute imparts training in traditional music, customs, and usages based on indigenous knowledge and practices, to preserve, protect and promote Khasi traditions. When we first started, in 2002, we found only teens of 17-18 were interested in learning, gradually we have seen that even children of 6 & 7 years of age have keen interest as well in learning. Now, we have over 170 of them”.
The Sieng Riti Institute is strongly supported by the local community, educational institutions and NGOs and currently has 150 young trainees from the region. The institute’s presence has made Wahkhen a cultural hub and attracts many tourists and researchers from the state and the country.
As one the winners of Sustainable Leadership Grassroots Heroes Award, Smt. Vianney Basiewdor Nongrum, an awardee shared her testimony, stating, “After completing my studies on Fashion Design & Textile Design I came in contact with women of Raid Nongtluh, a village cluster, and other village clusters of Ri Bhoi district. I found that these women were not only hard working and also bore skilful talent in weaving. Furthermore, they (weavers) use natural ingredients to dye. I work with 10 women, but there are many more women and girls that work under their supervision. I feel that this will not only invoke employment generation but also a sense of responsibility that they have a part to play to preserve and culture and roots.”
Notably, Shillong, surpassing the historic city of Baku in Azerbaijan, has emerged as the top trending destinations of 2025, as per reports “Travel Trends Report” by Skyscanner. The government’s push for sustainable and eco-tourism adds to its appeal, making Shillong a top choice for travellers. With the celebration of upcoming Shillong Cherry Blossom Festival, on the 15 & 16 November 2024, at RBDSA Sports Complex, Madan Kurkalang, Ri Bhoi District, the government expects more travellers to visit the State and Shillong in particular.