Bhubaneswar: Ministry of Human Resource Development organized a full day workshop on “Social Media management and Practices” on 27 December 2019 at Vigyan Bhawan New Delhi for various educational institutions and organizations. The workshop was inaugurated by Shri Ramesh Pokhriyal ‘Nishank’, Hon’ble Union Minister of HRD. The Central University of Odisha along with other centrally funded educational institutions participated in the workshop. Dr. Phagunath Bhoi, Public Relation Officer represented the Central University of Odisha in the workshop. Principle DG, Press Information Bureau, Shri Kuldeep Singh Dhatwalia; Joint Secretary, Department of Higher Education Smt Neeta Prasad; Joint Secretary, Department of School Education, Shri R.C Meena; Additional Director General, Press Information Bureau, Smt Nanu Bhasin and other senior officials of the Ministry of HRD were present on this occasion.
In India, social media reach is the highest among other media. Every institution has to use social media platform to promote their best works, best practice and best things. The Social Media Champions of each institution can build the image by sharing all the achievements in the social media, said Shri Pokharial. He also said social media is an interactive media where communication process involves in both the way. It allows the institution to reach people locally, regionally, nationally and even internationally. The new innovations, ideas and quality research have to be shared in the platform to reach large people.
Keeping the importance of the Social Media he advised the educational institutions to organize seminar/workshop on Social Media in support of Press Information Bureau of their respective state.
He further said that purpose of the workshop is to bring the social media communication and outreach of various institutions under one umbrella and to open a channel for day to day communication and dialogue. Social media has become a powerful tool to connect, interact and collaborate. Use it as a tool for enhancing performance by improving delivery of services and convert the image of the organization into a brand, he added. He also promised to felicitate and reward best social media champions at national level.
During the first session of workshop Shri Abhishek Singh, Chief Executive Officer, MyGov, delivered a lecture on strategies of social media platforms for Government Communication. Shri KS Dhatwalia, Principal DG, PIB highlighted different technique used in social media. Ms Nanu Bhasin, Addl. DG, PIB, gave an overview of the programme and the broad purpose of bringing together the social media managers of various educational organizations of HRD ministry in her introductory speech.
In the second session Shri B. Narayanan, ADG, Social Media, PIB and Dr. Rajesh Naithani, social media Advisor to HRM elaborated the use of social media platform in various purposes. At the end of the workshop certificates are distributed to all participants.