More than 17,000 students from across the country register for the maiden HCCB India Case Challenge


Pune – More than 17,000 students from several management and engineering institutes of the country will vie for the top three awards at the inaugural edition of India Case Challenge organized by Hindustan Coca-Cola Beverages (HCCB), one of India’s top FMCG companies. The digital and virtually enabled case study competition aims to foster cases from real life scenarios of HCCB business that can be used as teaching tools within management and business education.


The competition will run till August 20 and will see students go through multiple levels of elimination. The competition will eventually see the top 5 teams qualify for the final 3rd round where each team will present a comprehensive business plan to the leadership team of HCCB.


The winning team will receive INR 3 lakh with pre-placement interviews while the first runner will receive INR 2 lakh with pre-placement interviews and the second runner will receive INR 1 lakh with pre-placement interviews.


HCCB India Case Challenge aims to create awareness of the specific organizational challenges in a fast paced and evolving business world. The competition has seen participation of students from B. Tech (Final and pre-final year) and both year students from MBA and MTech irrespective of their specialization as well as students of one-year full-time MBA (PGPX) programs.


Highlighting the rationale for launching the India Case Challenge, Kamlesh Sharma, Chief Public Affairs and Communications Officer, HCCB explained, “We believe the best ideas can come from anywhere and we wish to harness the power of the youth through this competition. The competition has been designed in a way that will enable the students to use their analytical abilities, deep dive into the problem statements and devise solutions best suited to address the challenges. The quality of the program has been diligently designed and developed and despite the pandemic, we have ensured a seamless execution of the program by going completely digital. We look forward to some great ideas coming out of this initiative.”


The competition will cover real life business scenarios such as changing consumption patterns due to the pandemic, formulating strategies to maintain business continuity despite the challenges and so on. The brightest young minds from across the country will have an opportunity to work on key business problems faced by different businesses of HCCB, provide unique perspectives and innovative solutions and get a chance to meet the leadership team. The participating teams would be evaluated on parameters such as Curiosity, Research & Relevance, Innovativeness, Agility, Impact, and Scalability.