Ms. Rita Ashara Appointed As The Dean Of Ecole Intuit Lab

Mumbai: Ecole Intuit Lab, a renowned French based educational institute, has appointed Ms. Rita Ashara as a new Dean for its design, strategy and visual communication school based in Mumbai.

Ms. Rita, a creative enthusiast and a media scholar, has come to Ecole with a strong academic background and experience. Having successfully headed a Communication Design course at a nationally renowned design institute, Rita is an expert at managing several academic aspects while ensuring excellence, delivery and outcomes among the students. Apart from her academic achievements, Rita has actively contributed towards thought leadership, strategic partnerships with industry; and sales and marketing activities.

Intuit Lab which is a French educational institute of design, strategy and digital creation, was brought into existence by Clément Derock and Frederic Lalande in 2001 with the vision to build a culture, not just a school. A culture where creative minds get the freedom to innovate, create and become part of a design revolution. Intuit Lab strives to bridge the gap between theoretical, academic learning and practical, professional applications.

Rita’s first order of business will be to meet with faculty researchers and practitioners from an array of backgrounds and programs; finalize the curriculum; develop ideas for new academic programs; indulge in international projects and while exercising her excellent team leadership with strong interpersonal and communication skills, plan for the development activity needed to make the school great, all while implementing new tracks and specialty areas that will be housed in the school.

Rita Ashara, Dean, Ecole Intuit Lab, Mumbai said, “I’m honoured to be selected as the dean of The Ecole Intuit Lab. The design industry is growing at a rapid pace and so are education opportunities in the same field. Intuit Lab offers great deal of practical and productive courses to aspiring students of India. Being able to head an institute which believes in creating ‘industry-ready’ students to meet the tremendous market needs will be an exciting and fruitful experience”

“We are very excited to bring Rita on board; she is an accomplished scholar, proven academic leader and understands the industry in and out. Rita is known for her outstanding capabilities of leading, spearheading, and managing academic endeavour. Her background as a veteran of design industry coupled with role in Indian academia will enable her to precipitate highly skilled designers and art directors who are attuned to the needs of the corporate world and trained to adapt their acquired art skills accordingly” said Mr. Clément Derock, Co-Founder, Ecole Intuit Lab. He further added “Rita brings a tremendous portfolio of skills, knowledge and experiences to the job at this pivotal time in the life of the institute, and we are delighted to have her in this role.”

With more than 15 years’ of experience in the Interactive media design, International Project Management & Conceptualization in companies like Emerging Medias, and Learnet India; Rita brings a wealth of experience and great deal of expertise in various strands of design industry. She has extensively worked in the fields of Visual Media aesthetics, UX/UI Architecture, Wire framing and development creation of websites and thoroughly worked knowledge of Photoshop, Painter and Dreamweaver, design and development.

Rita while working in the industry has been honoured with the following awards: Silver and Gold Advertising Club Awards for best website and best integrated campaign ARG (3 idiots)-2009, Silver and Bronze: FICCI BAF for best corporate Branding Zapak-2009, Silver and Bronze: IDMA for Paddle Pop website and Axe innovative solutions-2010 and Gold, Silver and Bronze- Campaign India DMA for best website BKB, integrated campaign Pepsi and Mahindra game-2011