MSG Sports and MSG Entertainment Announce Signature Marketing Partnership with Infosys
New York: Madison Square Garden Sports Corp. (NYSE: MSGS) (“MSG Sports”), Madison Square Garden Entertainment Corp. (NYSE: MSGE) (“MSG Entertainment”) and Infosys (NYSE:INFY), a global leader in next-generation digital services and consulting, announced today a multi-year Signature Marketing Partnership – making Infosys the Official Digital Innovation Partner of key MSG properties including the New York Knicks, New York Rangers and the Madison Square Garden Arena.
As part of this collaboration, MSG Entertainment and Infosys will create a digital command center inside The Garden, featuring Infosys’ service and technology platforms. Through the continuous production of data and analytics, the command center will provide on-site staff with enhanced, real-time oversight of event operations. This valuable insight will allow MSG personnel to make immediate decisions to help deliver a more efficient, seamless fan experience. In addition, guests will have access to select data directly, enabling them to choose everything from the best entrance/exit to the most convenient food and beverage options.
“Madison Square Garden welcomes millions of people each year and one of our most important priorities is finding new ways to deliver a world-class experience to each and every one of them, down to the smallest detail – this Infosys partnerships helps us do just that,” said Andrew Lustgarten, president and CEO of MSG Sports and president of MSG Entertainment. “Infosys shares our vision for using data and analytics to improve the guest experience, and we couldn’t be more excited that they are joining us in such a significant and integrated partnership.”
“As a business that understands the obligations of enterprise to drive sustainable performance, we are delighted to be part of the iconic Madison Square Garden’s journey as it continues to evolve into a smart arena,” said Salil Parekh, CEO, Infosys. “As digital innovation partner, we’ll deliver the cutting-edge advantage of our platforms to unlock value for MSG through new efficiencies that enable fans to immerse themselves in all aspects of the events at The Garden so they come to appreciate the MSG-experience even more.”
Infosys will elevate the Knicks’ and Rangers’ fan experience and further connect fans to their teams by delivering in-depth stats during games. Infosys has also become the presenting partner of the Infosys Concourse on the 6th floor and the Infosys Suite Level on the 9th floor of The Garden. Infosys will receive substantial brand integration throughout these areas, as well as digital and static signage at all Knicks and Rangers games and as part of the Arena Concert Series.
In addition, Infosys is partnering with Knicks Gaming, an MSG Sports esports brand. Infosys will be presenting partner of the Knicks Gaming Training Center, once the new facility is complete. Infosys is working with Knicks Gaming to raise the bar for esports — using innovative, data-powered solutions to help improve performance. This includes personalizing training content for players through the use of AI to optimize the learning process.