Mumbai’s Universal Business School organizes case study teaching workshops for management students


Mumbai: Mumbai’s Universal Business School, known as one of the most innovative B Schools in the country, organized ‘Case Mania 2022’- a business management case study teaching workshop for management students to mark the first anniversary of the Universal Case Research Centre on the occasion of World Case Teaching Day on Feb 2nd.

An initiative of Universal Case Research Centre, the virtual workshop was attended by over 40 students mentored by faculty members.

The participating students were exposed to broadened perspectives from the professors of their respective teams while drafting and unriddling a case, improving their problem-solving abilities and the capability of handling the pressure of dealing with cases based on topics that might be new to them.

“The primary objective of this case study teaching workshop is to provide the participants an opportunity to draft and solve caselets on different academic areas, under the guidance of our professors. Case studies are an excellent way of engaging the students by bringing real-life experiences to the class. It helps in building their analytical skills,” said Dr Asha Bhatia, Director- Universal Case Research Centre.


Tarun Anand, Founder, and Chairman, Universal Business School believe that the case study method of teaching in higher education management programs has helped students and teachers to achieve learning objectives along with achieving higher student engagement. “This kind of workshop is an endeavor to develop a case writing culture in Indian B schools,” shared Mr Anand.

While talking about her experience, Aakriti Kushwaha, a senior year management student pursuing Global MBA said, “It was a great opportunity for all of us to write a caselet as we were continuously mentored by the professors. We could show our creativity, managerial and problem-solving skills.”

Launched in February 2021, Universal Case Research Centre is a not-for-profit initiative of Universal business School that works in the area of research, case writing, industry-academia collaboration, and teaching methods in business education. The Centre is focussing on Indian and Asian case studies in areas such as business, operations, innovation, finance, marketing, organization culture, ethics, family-owned business, social enterprises, corporate governance, and e-commerce.


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