Myntra Announces New Marketing Campaign to Engage With 150 Million Consumers Ahead of Its Flagship Event, EORS

Bengaluru: Myntra announces the launch of a dynamic and effectual campaign on the arrival of the 12th edition of its flagship biannual event, EORS (End of Reason Sale), the nation’s biggest fashion event. EORS is slated to be held between the 19th and 22nd of June, bringing with it, the largest collection of domestic and international brands at the best prices and offers, imaginable.

Cine world stars, Hrithik Roshan, Sonakshi Sinha and Samantha Akkineni are the face of the campaign
Nearly 20 other top celebs from Bollywood, Tollywood & Sports also partnered with on behalf of Myntra’s partner brands
Launches a clarion call that will henceforth symbolize the arrival of EORS
First-of-its-kind influencer activation with 60+ diverse influencers for stronger engagement
Myntra announces the launch of a dynamic and effectual campaign on the arrival of the 12th edition of its flagship biannual event, EORS (End of Reason Sale), the nation’s biggest fashion event. EORS is slated to be held between the 19th and 22nd of June, bringing with it, the largest collection of domestic and international brands at the best prices and offers, imaginable.

As part of the campaign, Myntra has launched three parallel 20 second TVCs with Bollywood actors, Hrithik Roshan and Sonakshi Sinha and Tollywood actress Samantha Akkineni, who will be the face of the campaign. The commercials will be aired across all leading national and regional channels, including digital and social media platforms. With 11 editions to its credit, EORS has evolved over the years to be firmly established for its deals, fashion, brand and style proposition, rather than being just another sale event. The ad films thus capitalize on the sale property’s standing and dive into the core messaging.

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