Need to understand the difference between ‘Popular News’ and ‘Propaganda’: Anuradha Prasad

Value based journalism is the need of the hour: Prof. dwivedi 'Foundation Day Lecture' at Indian Institute of Mass Communication


New Delhi : Addressing a special lecture organized on the occasion of 58th Foundation Day of Indian Institute of Mass Communication (IIMC), Mrs. Anuradha Prasad, Editor-in-Chief of ‘News24’ said that there is a need to understand the difference between ‘Popular News’ and ‘Propaganda’. She said that journalists should refrain from propaganda and maintain the credibility of journalism. On the occasion the Director General of the Institute, Prof. (Dr.) Sanjay Dwivedi and Dean Academics Prof. (Dr.) Govind Singh were also present.

While speaking on the topic ‘Media in New Age’, Mrs. Anuradha Prasad expressed her concerns about the challenges faced by the media, journalists and media owners today. Reiterating the role of journalism in society she said, “Journalism had been a source of awakening the people during the Freedom Movement. It was associated with social service from the beginning and journalism has played an important role in building India after independence.” “It is also necessary to discuss where the journalists would be heading in the future from now”, she said. Mrs. Prasad said that the increasing use of technology is a big challenge for journalists, yet we have to embrace the technology in order to sustain.

On this occasion, the Director General of IIMC, Prof. (Dr.) Sanjay Dwivedi said that the Indian Institute of Mass Communication has completed 58 years of its glorious history today. It is a testament to the vibrancy of any institution to stay connected and the IIMC family has stayed with each other even in the tough times of COVID-19. He said that realizing the dream of ‘Ek Bharat Shreshtha Bharat’ is possible with this spirit of ours. We should take advantage of the facility that technology has given us and together we should contribute in nation building.

Prof. Dwivedi emphasized on the need of media literacy so that people may recognize the difference between information and news, between news and advertisement and between news and fake news. “Value based journalism is necessary to prevent adulteration of news and views.” he said.

Dean Student Welfare Prof. (Dr.) Pramod Kumar moderated the programme and Vote of Thanks was delivered by Dr. Rakesh Upadhyay. All the professors, officers and employees of the Institute participated in the event.


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