NIIT launches brand campaign #AbPlacementPakki

New Delhi:  NIIT Limited, a leading global talent development corporation today announced the launch of its campaign #AbPlacementPakki. The campaign introduces online courses in new age fields that NIIT offers along with the rigorous training and grooming that is available to its students. As NIIT rapidly transforms into a digital company, the focus remains on providing learners with industry-specific and hands-on learning with assured placements that can transform their lives.


The campaign will be live on major OTT platforms such as Hotstar, Voot, Zee5, MX Player and Airtel Xtreme and on music platforms like Gaana and Spotify. In addition, the campaign can be seen on prominent media platforms such as Inshorts and Humans of Bombay.


The campaign introduces NIIT’s programs on Full Stack Digital Marketing, Full Stack Product Engineering, Data Science & Machine Learning, Digital Marketing, Cybersecurity, Cloud, and 5G Project Management among others. It also highlights certification programs on Game Development, and on 5G, the latter being in collaboration with Nokia Bell Labs. All courses are available online and will provide students with skills that will augment their graduate courses with skills in new age fields.


The campaign addresses student and parent concern and advises on career development. The campaign also talks of other benefits like flexible payment options, guidance on selection of courses and career opportunities besides interaction with mentors at NIIT to resolve queries. Given that students receive individualized attention with real time resolution of doubts, they are better able to utilize the online learning platform and contribute to the creation of a more informed and educated talent pool in the country.


Commenting on the campaign Archit Shankar, Head – Marketing, Career Education Business, NIIT Limited said “At NIIT, we are committed to helping students augment their college degrees with job ready skills in new age fields which will help them build a satisfying career. This will have the effect of transforming their lives by helping them land the right job. Our priority has always been to deliver outcome-driven learning interventions that are in line with the constantly changing industry requirements. Our #abplacementpakki campaign is another positive step in that direction, with the goal of continuing capacity building and instilling more skills in the industry to enable a more competent and future-ready workforce.”


The campaign has been launched across NIIT’s social media and other platforms. Please access the campaign in the below links- We have also attached some campaign posts and audio files also:


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