Nilesh Gupta takes additional charge of branding and creative strategy at Meesho

Delhi: Nilesh Gupta, Senior Director, Growth at Meesho has been heading the activation and acquisition arm for the company since the past two years and has recently taken up the branding & creatives charter as well. In this extended role, he will be responsible for the team that manages brand building and creative strategy, while continuing to lead acquisition & activation also at Meesho. His expertise in growth & marketing strategy, business analytics and deep user understanding has contributed immensely to the company’s growth over the past few years. Under his leadership, Meesho became the most downloaded e-commerce application in the world.

“Nilesh is strongly aligned with Meesho’s mission to ‘democratise ecommerce for everyone’ and passionate about solving for Bharat”, Megha Agarwal, CXO, Growth at Meesho said. “His experience in the arenas of acquisition and activation combined with retail will help contribute immensely to Meesho’s accelerated growth. As we further our mission to democratise ecommerce for everybody and bring the next billion users online, user growth will be a key area of focus for us.”

Prior to joining Meesho in 2021, Nilesh was with Kearney where he primarily worked on the Consumer & Retail practice including co-authoring a report with CII to help unlock the full potential of retail growth in India.

Nilesh Gupta strongly believes that Meesho has challenged conventions in the ecommerce landscape of India. He adds, “Meesho has made significant strides towards democratising e-commerce in India and I have been fortunate to witness this 10X growth first hand over the last 2 years. I am thrilled to take up the Branding and Creative mandate in addition to my current responsibilities at Meesho. We have a clear vision and will continue to innovate to become India’s preferred e-commerce destination.”