Ninety One Cycles bolsters its leadership team, appoints Bhairav Shah as Chief Operating Officer



New Delhi : Ninety One Cycles, one of India’s fastest growing active lifestyle brand, announced the appointment of Bhairav Shah as the Chief Operating Officer of the company. The leadership addition is part of Ninety One’s strategy to scale up operations, invest in manufacturing facilities and further accelerate entry into international markets. Bhairav will play a central role in the execution of the company’s growth plans while overseeing the finance function and leading the company’s expansion into the Middle East, Europe and America.


An alumnus of the Indian School of Business and a Chartered Accountant, Bhairav has fifteen years of experience across private equity and consulting. Prior to joining Ninety One, he held leadership positions with Bain & Company and Everstone Capital. Bhairav spent the initial years of his investing career with Warburg Pincus and brings onboard significant experience in scaling organizations and shaping their strategic direction.


Speaking on the appointment, Sachin Chopra, Co-founder and CEO of Ninety One Cycles said, “We are delighted to announce the appointment of Bhairav Shah as the Chief Operating Officer of the company. We believe his experience of fifteen years and passion for mobility space will be instrumental for Ninety One to meet its growth plans. We share the common vision of bringing in a revolution in one of India’s oldest mobility medium – cycles, with an innovative, research and engineering-led approach. Bhairav and I have worked together since our days at Warburg Pincus and I am confident that his valuable insights and seasoned business acumen will help Ninety One develop into a strong institution.”


On his appointment, Bhairav Shah, COO of Ninety One Cycles said, “India is seeing a structural shift towards sustainable mobility and Ninety One is at the forefront of that transformation. Ninety One has an unrelenting focus on product quality and customer service besides having stunning designs. I am excited to take on this role with Ninety One and work closely with Sachin and Vishal to steer the company into its next phase of growth as we take one of the most disruptive brands in India to the world.”


Ninety One has recently closed its Series A funding of ~US$ 30 million from marquee investors such as Avaana Capital, Titan Capital, A91 Partners and Fireside Ventures. The amount will be invested towards the state-of-the-art manufacturing facilities in Gujarat, e-cycles portfolio and expansion into global markets. Following the capital injection, Ninety One, the make in India, make for the world brand from AlphaVector (India) Pvt. Ltd., is now valued at ~INR 1,000 crores.


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