Nippon Paint India collaborates with Rotary Club of Madras East; launches a PAN-India Art Competition for schoolchildren

New Delhi: Nippon Paint (India) Private Limited (Decorative Division), Asia Pacific’s leading paint manufacturer in collaboration with Rotary Club of Madras East (RCME), today announced the launch of an art competition for aspiring child painters. The contest invites school children from across India to participate. The contest is categorized into three age groups: Less than 8 years, 8 – 12 years and 12 – 16 years. The winning entries will be displayed on prominent walls as part of the Greater Chennai project. In addition, they will bag cash prizes as well.


The overarching theme for the art competition is “Colour Your Dreams.” The sub-theme for age groups are – Less than 8 years (If I were a cartoon character/ Under the Sea/ Ambition), 8 to 12 years (My dream world/ Safe world/ Reduce reuse recycle) and 12 to16 years (Water is life/ Healthy world/ Indian tradition form)


The interested students will send their entries digitally or through the courier by October 31, 2021. The Indian Institute of Architects (TN Chapter) would do the first round of judgment on the city-wise artworks based on their artistic and creative merit. Shortlisted winners would be chosen and a panel of eminent judges will make the final judgment. The final winners across categories will be announced on 14 November 2021 and felicitated at an award ceremony later.


Interested students can register themselves on the RCME portal ( and pay a nomination fee of a minimum of INR 250 on or before October 31, 2021. The registration cost would be used for a service project proposed by RCME- E-Shala, which will be the provision of digital school infrastructure impacting 1, 00,000 underprivileged students. Interested children can wish to pay a higher nomination fee.


Speaking about the art competition, Mahesh Anand, President, Nippon Paint India (Decorative Division), said, “Globally, Nippon Paint as a brand has always given priority to social causes. We create impact through the three Corporate Responsibility Pillars: Education, Empowerment, and Environment. The initiatives under these pillars are aimed at the public and at the painter ecosystem and all our key stakeholders. In this line, we have collaborated with RCME for this art competition as the proceeds of this competition will impact more than 1 lakh, underprivileged students. Also, we are very excited to see the artwork as children are always bursting with creativity. Wishing best of luck to all the participants.”

Rtn. Srinivasa Rao, President, RCME, added, “The Art competition for school Children is a part of our initiative to fund our education project – E-Shala (providing school infrastructure -smart classrooms, language learning and Dyslexia training for NGO schools for underprivileged). We are happy to partner with Nippon Paint, Winners Academy and Indian Institute of Architects, TN Chapter for the same.”