launches its #MyCity campaign to celebrate National Photography Day

New Delhi: In a bid to discover and celebrate the various and oft-hidden facets of Indian cities through the eyes of the people who love them the most,, the world’s largest ‘peer-to-peer’ real estate portal, has launched its #MyCity campaign. Through the campaign, residents in the cities of Mumbai, Pune, Gurgaon, Bangalore, and Chennai will be able to capture and celebrate the unique essence of their localities and showcase it across India.

The #MyCity campaign by which will kick-start on National Photography Day on August 19, 2018, and run through August 31, 2018, is designed to celebrate the spirit of photography. With smartphones, people are constantly inventing and re-inventing the original image. The campaign encourages amateurs and connoisseurs alike. Photography enthusiasts can scan through the lanes of their respective localities and click pictures of symbolic landmarks which best represent the locality’s distinctive identity.

To participate in the Instagram Photowalk, interested individuals must follow’s social media handles- Facebook and Instagram. Participants are to click pictures of local landmark, tag in the post, and post them with hashtag #MyCity. All entries must also be geo-tagged. will feature the pictures clicked during the competition on its social media pages. The best, most popular pictures stand a chance to win gift vouchers from

So what are you waiting for? Register for’s #MyCity campaign right away and show to the world that ‘something special’ you’ve always felt your locality holds!