NWU Students Excel in International Service-Learning Project

Several students from the North-West University (NWU) participated in a collaborative online international learning (COIL) project, demonstrating the university’s continued efforts to expand its global footprint.

The BCom students at the Potchefstroom Campus who are pursuing an honours degree in Management Sciences with Marketing and Management Sciences with Business Management were recently recognised for their dedication to completing a case study about a multinational corporation.

The students were divided into several groups with scholars from various universities across the world and were given the chance to interact and function in a multicultural and international environment. The students were required to complete a unique case study for Huawei, which drew on contemporary theories of international business, events in the geopolitical landscape, and the challenges encountered by international corporations.

Among the participating universities were Windesheim University of Applied Sciences (Zwolle, Netherlands), Dokuz Eylùl University (Izmir, Turkey), Coventry University (London, United Kingdom), and PAR University of Applied Sciences (Rijoka, Croatia).

Dr Lerato Mdaka, a lecturer in Business Management at the Faculty of Economic and Management Sciences at the NWU, said the project provided her students with invaluable exposure to international perspectives and practices.

“The students were afforded a unique opportunity to engage in real time with peers from diverse cultural and academic backgrounds to enhance their understanding of global business dynamics. Such experiences are crucial in preparing our students to become versatile leaders and problem-solvers in an increasingly interconnected world,” added Dr Mdaka.