OLX Autos partners with Times Prime to launch Nationwide Rewards Program

Gurugram : OLX Autos, India’s leading player in the pre-owned automobile segment and Times Prime, India’s premium bundled lifestyle product, have entered into a strategic partnership that will enable OLX Autos customers to enjoy complimentary Times Prime subscriptions.

This will entail an assured three-month exclusive Times Prime Lite membership to all customers getting their cars inspected with OLX Autos. Customers selling their car to OLX Autos will be offered a customized Times Prime Annual membership which will also include mobility, insurance, travel, hotel and fine dining benefits with a perceived value of benefits worth Rs. 1,50,000.

Some of the popular brands that are part of the exclusively designed package for OLX Autos customers under the Times Prime Annual Membership include Zoomcar, GoMechanic, EaseMyTrip, AmbiPur, PVR Cinemas, OTT platforms like Disney+ Hotstar, Discovery Plus, and Sony LIV, to news subscriptions such as TOI+ and ET Prime; Uber, and many more exclusive benefits.

OLX Autos has always kept its customers at the center offering the best price for their vehicles along with hassle-free transfers and inspections. This exclusive program is yet another step towards its customer-first approach and delivering the best experience for its customers.

Launching the program Siddharth Agrawal, Country Marketing Head, OLX Autos, said, “At OLX Autos, we continuously strive to enhance the experience for our customers and we believe the Times Prime subscription with its premium benefits will provide this differentiated experience enabling them to enjoy unique benefits that will distinctively add to their lifestyle.”

Speaking on the collaboration, Harshita Singh, Business Head of Times Prime, said, “In the cluttered space of the lifestyle industry, Times Prime has a unique offering of combining the best of all and providing an elevated lifestyle to its members. We have identified a similar synergy with our new brand partner OLX Autos which has seamlessly integrated the ease of buying and selling cars for its own customers. This new partnership will be a valuable addition to their current & potential customers and it will reinforce the potential of Times Prime as the ultimate lifestyle subscription in the market.”