On World Read Aloud Day, Scholastic India launches a Read Aloud Channel on YouTube to promote reading


On the occasion of World Read Aloud Day on February 5, 2020, Scholastic India is launching an all-new Read Aloud Channel on YouTube with the aim of raising the next generation of readers. The channel would be expertly curated with a treasury of our best books read by some of the best storytellers across the country.

Scholastic believes that reading aloud matters in the holistic growth of a child, and this channel would provide the platform for an immersive experience into the world of books. You never know, the right book can turn your child into a lifelong reader. Reading, in turn, helps instill confidence, build literacy skills and ultimately, helps excel in academics.

According to the KFRR survey conducted by Scholastic India, more than 77% of children believe reading books for fun is extremely or very important. This includes leisure books or storybooks and not the books that are part of their curriculum. 91% of parents say that reading aloud is extremely/very important in developing a child’s language skills. Parents of children aged 0–5 say that they primarily started reading aloud to their child because they want them to start learning about letters and words, and because they want their child to enjoy books. Many children aged 0–5 are read books aloud a few days a week, with nearly all kids read aloud to at least occasionally. Across all ages, 85% of children say they love(d) being read books aloud at home or like(d) it a lot.

That’s not all, all the videos come with an activity sheet, which can be downloaded and solved with the kids to encourage discussion and improve their comprehension skills. The channel would be updated with new videos every fortnight to keep an audience of young readers engaged and entertained.

Mr. Neeraj Jain, Managing Director, Scholastic India, says, ”We hope our endeavor will help make read-aloud sessions a cherished ritual for families and will encourage the children to explore the joys of reading.”

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