Oxford University Press to showcase its print, digital and blended learning solutions at the New Delhi World Book Fair 2018

0
1819

New Delhi:Oxford University Press (OUP), the world’s largest university press, will participate at the New Delhi World Book Fair to be held from 6th to 14th January at Pragati Maidan in New Delhi. As always, OUP will showcase its vast range of print books, digital and blended learning solutions at stall numbers 415-438 in hall no. 11, which will also incorporate a digital corner.

Visitors to the OUP stall at the World Book Fair will have a chance to explore the gigantic collection of books at OUP’s education, reference and academic titles. It further will cover a wide range of subjects and domains, including School Education, adult English learning material, college textbooks and general reads, journals and academic books covering subjects such as economics, medicine, sociology, politics and social sciences among others. OUP will also showcase its globally respected range of dictionaries and dictionaries in Indian languages, bilingual grammar books, integrated learning solution for schools etc.

Speaking about OUP’s participation in the New Delhi World Book Fair 2017, Sivaramakrishnan V, Managing Director, Oxford University Press India said, “The New Delhi World Book Fair is a celebration of the eternal relevance of books, literature and content, and the enduring interest in reading and learning by people of all ages. This fascinating festival of book lovers is an opportunity for publishers and content creators to not just engage with readers but also with authors, educators, academics, librarians and trade partners. It is heartening to see people from across the subcontinent converge in one place to participate in literary events, panel discussions, book launches and other promotional events, all of which goes a long way in promulgating the literary culture of our country. The growing participation and display of digital reading and learning devices at the event is an exciting development.

 

We would like to congratulate the National Book Trust for being an ambassador of this event for the last 45 years. At OUP, we feel proud to have been a part of this event since its inception in 1972.”

OUP will organize events and panel discussions on contemporary themes and subjects for the benefit of book fair visitors. The details of the two prominent panel discussions and quiz are below:

o   The Oxford Student Atlas Quiz

 

Date: Friday, 12 January

Time: 02:30 pm to 05:30 pm

Venue: OUP Stall, Hall No. 11

o   Panel Discussion: Equilibrium between sustainable economic development and environment – realistic or utopian? Date: Saturday, January 13

Time: 1:00pm – 2:30pm

Venue: Reflections, Hall No. 11

Oxford University Press will have an Author’s corner on Saturday, January 6th between 3:00-4:30 pm. The evening will begin with Fouzia Dastango’s ‘Dastangoi’ where she will bring alive the charm of ‘Nanhi ki Naani’, a story by Ismat Chughtai.

OUP will be organizing The Oxford Student Atlas Quiz competition for book fair visitors to engage with them and give the readers a sneak peek into the latest edition of the bestseller, Oxford Student Atlas for India. The quiz will be organized on Friday, January 12th from 02:30-05:30pm. The competition will be open to the general public and will be organized within the OUP stall space in hall 11.

Also, the panel discussion on ‘Equilibrium between sustainable economic development and environment – realistic or utopian?’ will be held on Saturday, January 13th between 1:00pm-02:30 pm. The speakers on the panel will be R. Rajagopalan, who holds a BE in Mechanical Engineering from Madras University and a PhD in Industrial and Management Engineering from Indian Institute of Technology (IIT) Kanpur. He taught at IIT Kanpur and IIT Madras for over 30 years. Shreekant Gupta has worked as a policymaker, researcher and teacher in the environment and urban issues. At present, he is concurrently Adjunct Professor, LKY School of Public Policy (LKYSPP), National University of Singapore (NUS) and Faculty Associate, Centre on Asia and Globalisation at NUS. He has taught at the University of Delhi, National University of Singapore, Jawaharlal Nehru University and University of Maryland. Jairam Ramesh is a Member of Parliament representing Andhra Pradesh state in the Rajya Sabha. He was previously the Indian Minister of State (independent charge) at the Ministry of Environment and Forests from May 2009 to July 2011. Ramesh has been a columnist for Business Standard, Business Today, The Telegraph, Times of India, and India Today.

As a part of an exciting new initiative, Oxford University Press is now offering knowledge resources in Hindi and Bengali. The Indian languages publishing programme presents original works as well as translations of some of the finest academic and non-fiction titles published by the Press in these languages. Available in both print and digital formats, these books are a tribute to the nation’s multilingual community and are of a critical advantage to an audience whose primary language is not English.

Bengali title for January 2018 will include- Ganatantra O Taar Pratishthansamuh by André Béteille, Swadhinatar Path: Oupanibeshik Bharate Bandira by Mushirul Hasan, Karagare Nehrura by Mushirul Hasan, Bharater Uttar-purba Seemante Samrajyer Gorapattan, 1790-1840: Abohaoa, Banijya O Shashantantr by Gunnel Cederlöf, Samay: Itihaaser Rupak: Pracheen Bharat by Romila Thapar, Atma ebang Taar Apar: Kayekti Darshanik Prabandha by Jitendra Nath Mohanty, Banglay Sandhikshan: Itihaaser Dhara, 1920–1987 by Sabyasachi Bhattacharya, and Sabhyatar Swarup O Bharatiya Jatiyatabadi Chintadhara by Sabyasachi Bhattacharya.

Further upcoming Bengali books will include- Abaidhata: Rabindranath Thakur O Atmaparichayer Rajniti by Ashis Nandy, Ghanishta Shatru: Oupanibeshikatabader Adhine Atmabilap O Punarniman by Ashis Nandy, Pather Smriti: Oupanibeshik Nagarikata Theke Bishwaita Adhunikatar Pathe Kolkata by Sumanta Banerjee, Anchalik Punargathan: Oupanibeshik Bangla Bhasha, Sanskriti O Islam by Neilesh Bose, Dakshin Bharater Itihas: Pragoitihashik Jug Theke Bijaynagarer Patan by K.A. Nilakanta Sastri, and Ei Bidirna Bhumi: Bharater Bastusthanik Itihas by Madhav Gadgil O Ramachandra Guha

Hindi title for January 2018 will include- Ye Darakti Zameen: Bharat ka Paristhitik Itihaas by Ramchandra Guha, Bharat Ki Videsh Niti by Sumit Ganguli, Khandit Akhyaan: Bharatiya Jantantra Mei Addrishya Log by Badri Narayan, Itihaas, Kaal aur Aadikaalin Bharat by Romila Thapar, and Bharat Ka Samvidhaan by Madhav Khosla.

Further upcoming Hindi books will include- Adhoori Jeet: Bharat Ka Asambhav LoktantraArdh Singh: P.V. Narsimha Rao Ne Kaisa Bharat Ka Roopaantaran Kar Dia by Vinay Sitapati, Bharatr Ka Prachin Itihaas by Ram Sharan Sharma, Bharat Ka Samvidhan: Rashtra Ki Aadhaarshila by Astin Greenwill, and Bharatiya Samajshaastra Ki Pustak  by Editor Veena Das.

Other key displays and initiatives

Higher Education:

In focus will be hospitality titles; OUP market leaders in this segment. At least 5 in every 10 students of hospitality have studied an OUP textbook. Along with the bestselling titles, the new releases – Food and Beverage Management (Seal) and Theory of Cookery (Bali) will be on display.  Also on display will be booked on trending and popular programming languages – Python, and R Programming. In engineering, the latest editions of two market leading texts Microelectronics Circuits, 7e (Sedra) and Modern Digital and Analog Communication Systems, 4e (Lathi and Ding) will be showcased. In business management, forthcoming title Understanding Indian Consumers (Maheswaran and Puliyel) will be available. A launch for the same title will be taking place on January 10 at ISB Hyderabad. All-time favourites such as Shakespeare classics, Karnad plays and Corbett series will be available at attractive discounts. Aspirants for competitive exams can avail of special price offer on the popular Oxford Student Atlas, both English and Hindi versions.

On display will be a wide range of ELT books for all ages and levels. New additions to this list are titles such as Word Power: Vocabulary BuilderObjective General English for Competitive Exams and more.

Talking about digital products, Oxford Achiever for graduate and post-graduate programs has recently been released. It is a comprehensive web-based learning and assessment system developed with the aim of building students’ English language skills and subject knowledge along with an individualized, self-paced learning path. It is a total e-learning solution for effective web/computer-based teaching and learning. A demo of the product can be witnessed at the Digital Corner of the OUP stall in Hall 11.